Online Sports and the Internet's Meaning Machine

A session at SXSW Interactive 2012

  • Spencer Hall

Sunday 11th March, 2012

12:30pm to 1:30pm (CST)

Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

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Spencer Hall

Editor At Large, SB Nation

Spencer Hall is an Editor-at-Large for SB Nation.com and the editor and creator of EDSBS.com, the college football blog leader in pressing the envelope of what could legitimately be called "content." He has written for Fanhouse, SportingNews.com, and sometimes yells at people on panels for no reason. He lives in Atlanta, Georgia.

Next session in Driskill Ballroom

3:30pm Sports Media: The Beat Goes Gone? by Jonathan Abrams, Kathleen Hessert, Kevin Arnovitz, Tom James and Johnny Ludden


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  • Andy Pressman
  • David Guillory
  • Ray Ortega
  • Todd Nolley

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Time 12:30pm1:30pm CST

Date Sun 11th March 2012


Driskill Ballroom, Driskill Hotel

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