How We Do It in Brazil

A session at SXSW Interactive 2012

Sunday 11th March, 2012

12:30pm to 1:30pm (CST)

You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent online… But what's beyond that?

Brazilian professionals know more about the US than Americans know about Brazil. If you want to score big in Brazil you should understand how the cultural differences reflect in the way Brazilians consume media and relate to each other online, in a country where the top 7 websites answer for more than 70% of web traffic. (compared to 7% in the US if you exclude Facebook)

Our panel will have professionals with expertise in the areas of social media, search marketing, IT and advertising, giving you the inside scoop in one of the best places to do business right now.

About the speakers

This person is speaking at this event.
Willie Taminato

Dir of New Projects, Agência CASA

This person is speaking at this event.
Cristiano Dias

Creative Technologist, JWT Brazil

My second time at SxSW, wanting to meet as many people as possible and die trying to get to all the cool sessions that happen at the same time. I'll be in a panel about the digital marketing in Brazil on Sunday, please check it out!

This person is speaking at this event.
Alexandre Kavinski

CEO, I-Cherry

Next session in Room 5ABC

3:30pm Libros digitales para todos/eBooks for Everybody by Alvin Hutchinson and Martin Kalfatovic


Take collaborative notes on this session with hackpad


20 attendees

  • Cristiano Dias
  • EJ Lawless
  • Emily Sandison
  • Gui Ambros
  • Gustavo Diamantino
  • Heidi Waldusky
  • joyce rutter kaye
  • Juliana Nascimento
  • Alexandre Kavinski
  • Luciana Misura
  • morgan s. delk
  • Monica Kumar
  • Mike Metzler
  • Mykel Mitchell
  • Nicholas Wang
  • Patricia Marinho
  • Oscar Llarena
  • Silvia
  • Todd Nolley
  • Willie Taminato

3 trackers

  • Daniel Antell
  • Lobianco
  • Nick Parish

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Sun 11th March 2012


Room 5ABC, Austin Convention Center

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session