Sunday 11th March, 2012
12:30pm to 1:30pm
You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent online… But what's beyond that?
Brazilian professionals know more about the US than Americans know about Brazil. If you want to score big in Brazil you should understand how the cultural differences reflect in the way Brazilians consume media and relate to each other online, in a country where the top 7 websites answer for more than 70% of web traffic. (compared to 7% in the US if you exclude Facebook)
Our panel will have professionals with expertise in the areas of social media, search marketing, IT and advertising, giving you the inside scoop in one of the best places to do business right now.
Creative Technologist, JWT Brazil
My second time at SxSW, wanting to meet as many people as possible and die trying to get to all the cool sessions that happen at the same time. I'll be in a panel about the digital marketing in Brazil on Sunday, please check it out!
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