There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.
So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.
This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.
More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.
And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?
VP, Digital Health, Edelman
Gigi Peterkin has more than 15 years combined PR, communications and digital programming experience. A pharmaceutical industry veteran, she co-led the team that built and launched the AstraZeneca US Corporate Facebook page (AstraZeneca US Community Connections) and the AZ US Corporate blog (www.azhealthconnections.com), integrating these new channels with existing digital assets to create a singular digital program. This cohesive approach was recognized by Mark Senak at www.eyeonfda.com as the only one of its kind within the pharmaceutical industry. Prior to her time at AstraZeneca, Gigi spent 7 years as a communicator and graphic designer at Centocor, Inc., worked as a communications professional for what was SmithKline Beecham and ran a successful design and PR firm serving pharma and consumer clients. As Vice President Digital Health at Edelman, Gigi relies on her insider-knowledge of the pharmaceutical industry, as well as her expertise in creating digital programs and knowledge of PR to counsel health and consumer clients on building a comprehensive digital program, and integrating a complete media strategy. A regular on the speaker circuit, Gigi resides just outside of Philadelphia, Pa with her two kids and several Apple products.
CEO, Vitality/MIT Media Lab
David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab. He specializes in novel interfaces which make the physical environment an interface to digital information. David founded and is CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for technologies in photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, in the New York Times, and parodied on the Colbert Report.
CEO, BodyMedia Inc
Christine Robins is the current Chief Executive Officer of BodyMedia, Inc.; a pioneer in developing and marketing wearable body monitors. BodyMedia’s devices are unparalleled in the marketplace for validated accuracy and proven outcomes to help people lead healthier lives. Prior to joining BodyMedia, Christine was the CEO of Philips Oral Healthcare where she led the global Sonicare® brand to significant sales and share growth. This experience led Chris to develop a deep understanding for the integration of professional and consumer business models. Christine also has extensive experience in a wide range of marketing and finance capacities gained during her 17 years at S.C. Johnson, where she ran notable brands such as Raid® insecticides, Glade® air fresheners, Aveeno® skin care products and Ziploc® bags. With this background rooted in global multi-national companies and an entrepreneurial zeal essential to lead a high technology upstart, Chris is passionate about developing strategy, building teams and driving innovation. A noted speaker, Christine has delivered presentations at universities such as Harvard & Duke as well as keynotes at industry shows such as CES and CTIA. She holds a degree in Marketing and Finance from the University of Wisconsin-Madison and an MBA from Marquette University.
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