Brands: The Cost of Being Human

A session at SXSW Interactive 2012

Sunday 11th March, 2012

12:30pm to 1:30pm (CST)

Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do something to make your company more connected, more human, and you can do it now.

This seminar is for all you enlightened brand strategists, hard working late night community managers, and social business practitioners. We will show you: how to build the business case for being human; how to properly measure the ROI and engagement value of each conversation; how to convince senior managers to give you more headcount; and how to prove that people can scale. At a more macro level, you will understand hidden fears of CMOs, and how to speak their language. You will walk away with real life examples, measurement models, and a plan of action. Let the humanizing begin!

About the speaker

This person is speaking at this event.
Jen van der Meer

Managing Dir, Dachis Group

Next session in Capital Ballroom A

3:30pm Designing for Awareness in the Attention Economy by Brian Sullivan and Taylor Cowan


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Jen van der Meer at previous events

31 attendees

  • Adam Holzband
  • Alla Gonopolsky
  • Marina Aubert
  • barrett michael
  • Bryan Menell
  • Bryce Peterson
  • chloe gottlieb
  • Mike Cooper
  • Rocco Stallvord
  • Diana Hong
  • David Henderson
  • Lacey
  • Chris Ebbesen
  • Greg Johnson
  • Gustavo Diamantino
  • Heidi Lemmetyinen
  • Jen van der Meer
  • jeremydaly
  • Matthew Hawn
  • Charles Klein
  • Kristy Zeigler
  • Matt Whitaker
  • Ben Cerveny
  • David Polinchock
  • Robin Scharpf
  • Rui Piranda
  • sermad
  • Chuck Soutth
  • Todd Nolley
  • Society
  • Z. Bryant

13 trackers

  • Olga Kazakova
  • Bill DeRouchey
  • Gordon Ross
  • josh_andrews
  • Juliana Nascimento
  • Kat Hunter
  • Lobianco
  • Mathew Ray
  • Nick Parish
  • Patricia Marinho
  • Sandra Marshall
  • Andrew Hawn
  • Ryan Boyles

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Time 12:30pm1:30pm CST

Date Sun 11th March 2012


Capital Ballroom A, InterContinental Stephen F. Austin

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