Better Food Through Open Data Standards

A session at SXSW Interactive 2012

Sunday 11th March, 2012

12:30pm to 1:30pm (CST)

There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

About the speakers

This person is speaking at this event.
Britta Riley

CEO & Founder, Windowfarms.org

NYU ITP, Eyebeam Center for Art & Tech Resident, Co-Founder Submersible Design (wrote biz plan for Smithsonian's new web strategy being piloted with oceans.si.edu amongst other consulting projects, CEO of Windowfarms.org (half online community; half brick and mortar vertical hydroponics business)

This person is speaking at this event.
Niles Brooks

VP, Digital Prod Mgmt, Clean Plates

Niles is creating the a new website, API, and mobile app which will allow users to find healthy, sustainable, organic and delicious food wherever they are - a new, better way to eat out. Housing / hotel note:
I plan to rent a large house with 2-3 bedrooms. Email me if you would like to share. It might be for the full month of march if I can find something ideal.

This person is speaking at this event.
Anthony Nicalo

CEO, Chef, Foodtree

This person is speaking at this event.
Danielle Gould

Founder & CEO, food+tech connect

Danielle Gould is the founder of Food+Tech Connect, a media company connecting the emerging food and information technology sector with the information and personal connections they need to fuel innovation. We do this through news and analysis, events, and consulting. Our analysis and events feature innovations in semantic web technology, food safety, open data, web 2.0, gov 2.0, restaurants, research, sustainable food and ag, recipes, supply chains, agriculture, recommendation engines, natural language processing, and cooking.

This person is speaking at this event.
Chacha Sikes

Code for America Fellow, Code for America

Chacha is an experience designer who improves our civic and knowledge systems through her work with open governments and open source software projects. She was a Code for America 2011 fellow, and is passionate about making quality information available to support better local food systems for healthy communities. She also co-founded Iconathon (iconathon.org) a participatory design movement to collaboratively create new civic symbols, which has greatly influenced OccupyDesign.

Next session in Citadel

3:30pm Cookbook 2.0: The Future of Recipe Content by Adam Salomone and Bruce Shaw


Take collaborative notes on this session with hackpad


21 attendees

  • AgLocal
  • Amanda Eamich 
  • Anne Mai Bertelsen
  • britta riley
  • chachasikes
  • chloe gottlieb
  • Daniel Yates
  • danielle gould
  • Dan Phiffer
  • Über Coworker
  • jkwiens
  • Josh Coleman ジ
  • Margaret Ngai
  • Mjumbe Poe
  • Niles Brooks
  • nolim1t
  • Rachel Weidinger
  • Sandy Chang
  • Anthony Nicalo
  • Jessica
  • yoli worth

14 trackers

  • Jeremy Keith
  • Aaron Ogle
  • Beau
  • Frank Hebbert
  • Glyn Povah
  • Mary Zhu
  • Nathan Heskew
  • Lora Kolodny
  • Matthew Levine
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Sandra Marshall
  • Yesenia Sotelo
  • Andrew Hawn
  • Julia Gregory

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Sun 11th March 2012


Citadel, Driskill Hotel

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session