How Brain Science Turns Browsers into Buyers

A session at SXSW Interactive 2012

Sunday 11th March, 2012

11:00am to 12:00pm (CST)

Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emotion and unconscious processes, and if you are only selling features, benefits, and prices you aren’t maximizing your success. Learn how to apply cutting-edge neuroscience, neuromarketing, and behavior research in designing your site, crafting persuasive copy, and more. But don’t worry, this is a jargon-free presentation. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.

About the speakers

This person is speaking at this event.
Derek Halpern

Founder, Social Triggers Inc

Derek Halpern burst onto the marketing scene in 2011, and built the wildly popular marketing blog Social Triggers. Known for his no-nonsense approach to getting traffic, gaining leads, and making sales, Derek has been told that he gives “insanely practical advice” that almost anyone can implement. Derek is also known for managing all of the marketing efforts for the world-class Thesis Theme Framework. Prior to that, he was “behind the scenes” of several popular blogs, one of which attracted more than 1,000,000 views in a single day.

This person is speaking at this event.
Brian Clark

CEO, Copyblogger Media LLC

This person is speaking at this event.
AK Pradeep

CEO, NeuroFocus Inc

Pradeep joined Nielsen upon its acquisition of NeuroFocus in 2011. Pradeep founded NeuroFocus in 2006, which quickly became the world leader in the rapidly-growing neuromarketing research field. Pradeep has had a highly successful entrepreneurial career, with multiple marketplace successes in the Silicon Valley. He founded Meridian Consulting, a leader in the field of strategic marketing and corporate governance consulting. Pradeep is also the founder of BoardVantage, providing web-based corporate governance platforms for boards of directors. Prior to founding Meridian, Pradeep was a scientist at General Electric Corporate Research and Development where he worked extensively with GE global businesses. While at GE, Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies. Pradeep’s awards and honors include the Great Minds Award by the Advertising Research Foundation. He was also named “Person of the Year” by the US-India Business Council. Pradeep is the author of “The Buying Brain,” and is widely recognized as the world’s expert on the application of neuroscience to the world of business. Dr. Pradeep holds a Ph.D. in Engineering from the University of California at Berkeley.

This person is speaking at this event.
Roger Dooley

Founder, Dooley Direct LLC

Roger Dooley is author of Brainfluence, publisher of the blog Neuromarketing, and a frequent speaker on advanced marketing topics. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Next session in Capital Ballroom B

12:30pm Customers Are Irrational: Stop Fighting It by Colin Shaw


Take collaborative notes on this session with hackpad


35 attendees

  • Mike Jacobson
  • adilwali
  • Dr. A. K. Pradeep
  • Alex Schleber
  • Andy Donner
  • Anna Manasova
  • Austin Neudecker
  • Austin Kleon
  • chloe gottlieb
  • Clay Delk
  • Brian Clark
  • Derek Halpern
  • Diana Huang
  • David Meiselman
  • Esteban Cortés
  • guavalicious
  • Gui Ambros
  • Gustavo Diamantino
  • Heidi Waldusky
  • Jeff Beckham
  • jeremydaly
  • Katie Hollowell
  • keithmcarthur
  • Charles Klein
  • Nadine Long
  • Martin Waxman
  • Megan Kratzman
  • Monique Woodard
  • Noel Coleman
  • Pablo Tirado
  • Roger Dooley
  • Steven Polunsky
  • Theba
  • Kevin Ball
  • Reid Williams

23 trackers

  • Olga Kazakova
  • Andrew Ward
  • David Benardo
  • Bryan Jones
  • Chemese
  • Christian Wigren
  • dalprice
  • Jennifer Mesenbrink
  • Grant K Norwood
  • Jessica Rudzewicz
  • jimmyjak
  • josh_andrews
  • Jeremy Caudle
  • Juliana Nascimento
  • Leigh Muzslay Browne
  • Neha Bhargava
  • Nicole Hennig
  • Patricia Marinho
  • Philip Chiang
  • Sandra Marshall
  • Yesenia Sotelo
  • Jerome Schmitt
  • Vero Pepperrell

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:00am12:00pm CST

Date Sun 11th March 2012


Capital Ballroom B, InterContinental Stephen F. Austin

Session type


Session Hash Tag


Short URL


View the schedule



Books by speaker

  • Brainfluence
  • The Buying Brain

See something wrong?

Report an issue with this session