21st Century Giving: Social Philanthropy’s Rise

A session at SXSW Interactive 2012

  • Ramya Raghavan
  • Robert Wolfe

Sunday 11th March, 2012

11:00am to 12:00pm (CST)

Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

About the speakers

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Michaelyn Elder

Dir, Online Communications, United Nations Foundation

Michaelyn Elder is the Director of Online Communications at the United Nations Foundation, www.unfoundation.org. In her role, Michaelyn leads the online, multi-media and grassroots social media strategies that support the Foundation’s mission to advocate for the UN, as well as to connect people, ideas, and resources to help the UN solve global problems. The UN Foundation’s diverse campaigns and partner initiatives focus on issues ranging from malaria prevention to the empowerment of girls around the world with campaigns such as Nothing But Nets, Girl Up, Shot@Life, The Better World Campaign and The United Nations Association. Each UN Foundation campaign considers social media key to their grassroots engagement strategy. Prior to joining the Foundation in 2010, Michaelyn served as Managing Editor of Online Communications at the National Center for Learning Disabilities, where she led online communications and strategy for the organization. Michaelyn began her career at Rodale Press and has spent several years both as an on and offline communicator for both for and non-profit sector organizations, including, The Walt Disney Company, HBO Networks, Scholastic, Inc. BET and the historic Amsterdam News. Michaelyn holds a bachelor's degree in English Literature from Temple University and currently enjoys being an NYC ex-pat living in Washington, D.C.

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Ramya Raghavan

Nonprofits & Activism Mgr, Google/YouTube

Ramya Raghavan manages political and social change programming at YouTube, including the YouTube Nonprofit Program. She has spoken about the intersection of social media and activism at SXSW, the International Fundraising Conference, and the Independent Sector Conference. Follow Ramya on Twitter at @ramya.

This person is speaking at this event.
Robert Wolfe

Co-founder, Crowdrise

Robert founded Moosejaw and CrowdRise. Moosejaw is one of the world's premiere multi-channel retailers. CrowdRise is a social networking site for fundraisers. The goal at CrowdRise is to make raising money for charity fun…or at least not miserable. Robert is also a world renown breakdancer and is the only consistent top-ten finisher who still uses an old school cardboard pad.

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Cheryl Contee

Partner, Fission Strategy

Cheryl Contee, Partner at Fission Strategy, specializes in helping non-profit organizations and foundations use social media to create social good. She is also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top 10 black blogs online. Cheryl is included in The Root 100 list of established and emerging African-American leaders. Huffington Post listed her among their Top Female Founders In Tech to Follow on Twitter in 2011. Fast Company has named her one of their 2010 Most Influential Women in Tech. She has over 15 years of award-winning interactive expertise and previously served as Vice President and lead digital strategist for Fleishman-Hillard’s West Coast region in San Francisco. Cheryl has appeared in the Washington Post, New York Times, San Francisco Magazine, BBC, and CNN, among other media appearances. She is also proud to serve on several boards and advisory committees: Netroots Nation, BlogHer, Blogging While Brown, Applied Research Center, and CommonGoods.Net. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University. In her spare time, Ms. Contee enjoys hiking, yoga, movies and tai chi sword.

This person is speaking at this event.
Claire Diaz Ortiz

Social Innovation at Twitter, Inc., twitter.com/3rdparty

Next session in Room 6AB

12:30pm Curing a Rage Headache: Internet Drama & Activism by Joel Johnson, Irin Carmon, Sady Doyle, Jay Smooth and Deanne Cuellar


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14 attendees

  • Lucas Smolic
  • Cheryl Contee
  • Charles Porch
  • Claire Diaz-Ortiz
  • Stephen R. Fox
  • Heidi Forbes Öste, PhD
  • Michaelyn Elder
  • Jamie Shea
  • Jared Chism
  • jeremydaly
  • Kesah
  • kickme444
  • Kristine McCormick
  • Andrea Eberle

7 trackers

  • Anna Uleander
  • Chip Brantley
  • Jeff Herron
  • kellyrand
  • Rhodri ap Dyfrig
  • Yesenia Sotelo
  • Alicia Johnson

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Time 11:00am12:00pm CST

Date Sun 11th March 2012


Room 6AB, Austin Convention Center

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  • Twitter for Good

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