The Potion for Motion: Interactive Interfaces/Apps

A session at SXSW Interactive 2012

  • Dan Simpkins

Sunday 11th March, 2012

9:30am to 10:30am (CST)

Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

About the speaker

This person is speaking at this event.
Dan Simpkins

Founder, CEO & Chairman, Hillcrest Labs

Daniel S. Simpkins, Founder, Chairman and CEO, Hillcrest Labs Dan Simpkins founded Hillcrest Labs in 2001 with a team of experienced technical and business professionals. Prior to founding Hillcrest, Dan was vice president and general manager of the SALIX Switching Division of Tellabs, Inc., which was established in 2000 when Dan sold Voice over IP leader SALIX Technologies to Tellabs for $300 million. Dan founded SALIX in 1990 and continued as president and CEO through the sale.
Dan currently serves on the board of advisors of Cornell University's BR Ventures and is a member of the prestigious Cornell University Council. He also sits on the advisory boards of several high-tech companies and is a member of CTAM. Dan served as an executive in residence for New Enterprise Associates (NEA), one of the country's premier venture capital firms. He is a frequent speaker at industry and business events and has authored many papers on both technical and business subjects. Dan earned a bachelor's degree in electrical engineering with distinction and a master's degree in electrical engineering, both from Cornell University.

Next session in Ballroom BC

11am UX Smackdown! User Testing Techniques in the Ring by John Whalen, Kyle Soucy, Rebecca Sherrill, Aviva Rosenstein and Michael Summers


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  • Logan Bazar
  • Adam Holzband
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  • EJ Lawless
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  • Michael Moyer
  • morgan s. delk
  • Misha S.
  • Rui Piranda
  • Michael Wong
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Time 9:30am10:30am CST

Date Sun 11th March 2012


Ballroom BC, Austin Convention Center

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