Tracking Trends to Make Great Content

A session at SXSW Interactive 2012

Saturday 10th March, 2012

6:00pm to 6:15pm (CST)

There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are surprising, whimsical, and fast. The best trending indices are targeted and personal, distilling what you'll like from what's popular.

Learn how to track rising, breaking, and spiking trends from broad sources. Identify what works for your audience and use trends to build content that is compelling and fresh. Don't waste time on concepts that won't work. Find out how personalized trends can offer programming insights and inform content creation decisions. And learn when to skip the waiting and wag the dog.

About the speaker

This person is speaking at this event.
Jessica Hilberman

Editor, Yahoo! Inc

Jessica is an editorial lead on the Yahoo! homepage team, focusing on Trending Now and social channels including Twitter and Facebook.


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17 attendees

  • John Hessinger
  • Alan Botvinick
  • Adam Holzband
  • Dan Chuparkoff
  • Dan Oliver
  • EJ Lawless
  • Gustavo Diamantino
  • jeremydaly
  • Maria Varmazis
  • Pia Kalischer
  • projectaquarius
  • Sandy Chang
  • Jessica Hilberman
  • Steve Lightfoot
  • Tasneem Raja
  • Reid Williams
  • Society

8 trackers

  • Drew McKenzie
  • Juliana Nascimento
  • Robyn Flach
  • Cath Richardson
  • Patricia Marinho
  • Philip Chiang
  • Todd Nolley
  • Tiffani Jones Brown

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Time 6:00pm6:15pm CST

Date Sat 10th March 2012


Texas Ballroom 4-7, Hyatt Regency Austin

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