Erasing Lines Between Physical and Digital Worlds

A session at SXSW Interactive 2012

  • Peter Gould

Saturday 10th March, 2012

5:00pm to 6:00pm (CST)

Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

About the speakers

This person is speaking at this event.
Brian Selzer

Pres, Co-founder, Ogmento

Brian Selzer is the President, Co-Founder and Chief Creative Officer of Ogmento, Inc., a developer and publisher of location-based, augmented reality games and entertainment. As a pioneering creative executive, Brian has made his career pushing the boundaries of digital media and interactive entertainment. He has created, produced, marketed and distributed online and mobile content to a client list that includes Fox, Universal, Warner Brothers, Sony, Activision, EA, Marvel, Hasbro, Nike, Lego, NBA and many others. Brian is also a recognized speaker at industry events and a sought after advisor for augmented reality initiatives.

This person is speaking at this event.
Peter Gould

VP, PDP Mobile


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25 attendees

  • Francesco D'Orazio
  • Ashley Novak
  • aaron hite
  • Blascopia
  • Brian Selzer
  • Chuck Fletcher
  • Damir Tresnjo
  • Daniel Antell
  • EJ Lawless
  • Garrett Stettler
  • Heidi Waldusky
  • Janice Suter
  • jason Willig
  • jeremydaly
  • john steward
  • Kevin Planovsky
  • Mary Pratt
  • Michael Moyer
  • Ash Nathan
  • Jeff Putthoff, SJ
  • Rahul Sabnis
  • Sarita Bhatt
  • sermad
  • Lisa Stuppler
  • Suz Hinton

13 trackers

  • Adam Morris
  • Beau
  • Rick Mason
  • Jonty Sharples
  • Nathan Heskew
  • Dan W
  • Robyn Flach
  • klas_e
  • Margaret Ngai
  • Mjumbe Poe
  • Mathew Ray
  • Philip Chiang
  • Todd Budnikas

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Time 5:00pm6:00pm CST

Date Sat 10th March 2012


Room 616AB, Hilton Austin Downtown

Session type

Core Conversation

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