Social Media for Minority Mindshare

A session at SXSW Interactive 2012

Saturday 10th March, 2012

3:30pm to 4:30pm (CST)

The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

About the speakers

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Mazy Kazerooni

Founder, Tracksby Inc.

Co-Founder & President of Tracks.by. Digital Hustler for Lil Wayne, Lil Twist, Young Money. Past: Ustream VIP Support

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Natalie Cofield

President/CEO, Capital City African American Chamber

A millennial that found inspiration at the nexus of business, community and politics, Cofield has carved a niche for herself as an entrepreneur, advocate, and speaker on all things diversity and business. A converted management consultant, economic fellow, and economic development director she currently serves as the President & CEO of the Capital City African American Chamber of Commerce in Austin and CEO of NMC Consulting Group. Through NMC, she provides advisement on business/supplier, human and corporate diversity strategies. Her work has spanned continents, communities and corporations and can currently be found impacting lives and bottom-lines at organizations including the Merrill Lynch Foundation, Congressional Black Caucus Foundation, United Negro College Fund, Carnegie Mellon University, University of Rochester and Howard University, among others. From time-to-time you may find her or her opinions in the pages of Ebony, Essence.com and Politic365.

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Korey Coleman

GM, Spill.com

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Ron Harrison

Co-Founder, Blazetrak.com

Ron Harrison is a graduate of The College of William & Mary. He has a very diverse background of experience from being a professional football player (Jacksonville Jaguars - NFL), to being a VP of a small independent financial services firm in the Washington DC area. Additionally, Ron also works along side his Grammy Award winning brother Rich Harrison as an A&R executive for Richcraft Records. With his competitiveness as an athlete, sales oriented background, and music experience, combined with his love for technology, it was only natural for him to transition into the technology industry. As a Co-Founder and Chief of Sales for Blazetrak, Ron has excelled in helping to secure over 400 professional clients for the company so far. His position allows him to utilize his networking and sales skills developed over the years, as well as his ability to evaluate talent in music. Blazetrak is his dream job, and as the company begins to scale, his fresh ideas, determination and hard work ethic will be an integral element to the success of Blazetrak.

Next session in Room 5ABC

5pm Feel Rich: Health is the New Wealth by Quincy Jones III, Crystal Wall, Shawn Ullman, Paul Wall and Slim Thug


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7 attendees

  • Korey Coleman
  • Mazy Kazerooni
  • Natalie Cofield
  • Jeff Putthoff, SJ
  • Ron Harrison
  • Todd Nolley
  • Taylor Wiegert

1 tracker

  • Patricia Marinho

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Time 3:30pm4:30pm CST

Date Sat 10th March 2012


Room 5ABC, Austin Convention Center

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