Get Lanyrd on your mobile (iPhone, Android and more) - check it out here

This New House: Featuring Bob Vila

A session at SXSW Interactive 2012

Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his brand today? How does online video complement or substitute for a broadcast television presence? What leading edge video platforms are available for brands to exploit? What digital tools give today’s brands an edge in understanding their video audiences? Where does mobile fit in? Learn about maximizing digital video to build brands through the example of Bob Vila.

About the speakers

This person is speaking at this event.
Gretchen Grant

GM, BobVila.com

Ms. Grant is General Manager, BobVila.com, LLC. She leads sales, marketing, technology, edit, finance, and P&L management for this website of Bob Vila, the dean of home renovation and repair. Earlier, she was General Manager, Parents.com, FitnessMagazine.com, LadiesHomeJournal.com, and More.com at Meredith Interactive. Ms. Grant first became involved with video at Viacom, where she was VP, Business Development, Nickelodeon Movies and VP, Financial Planning & Analysis, Viacom, Inc. Ms. Grant earned her M.B.A. at Harvard Business School and a B.A. at Yale University. When not managing media, Ms. Grant enjoys consuming it, and is an avid theater, dance, and photography fan.

This person is speaking at this event.
Bob Vila

CEO, BobVila.com

Bob Vila is best known from TV, where for nearly 30 years he hosted a variety of shows – This Old House, Bob Vila’s Home Again, Bob Vila, and Restore America with Bob Vila. Before his life in broadcasting, he launched his own residential remodeling and design business. Earlier still, he served as a Peace Corps volunteer, building houses and communities in Panama. Over the years he has supported many causes dealing with housing and architectural preservation, including Habitat for Humanity, and the National Alliance to End Homelessness. Currently, he’s been helping out with the restoration of Ernest Hemingway’s home near Havana, Cuba, and is focused entirely on the Web. He completely relaunched BobVila.com in December 2010, and in his web series Building Green, he introduces three of the newest green building technologies and products.

This person is speaking at this event.
Steven Masur

Sr Partner, MasurLaw

“My goal is to use great legal analysis to help people achieve their business objectives, not just to advise as to what the law says.” Steven Masur is unique because of the direct strategic business experience he brings to bear on client matters in digital media, mobile and entertainment. For over 18 years, Steve has helped clients make substantial returns in digital music, film, video games, mobile and wireless services, licensing, advertising, retail, manufacturing, publishing, media delivery, software and hardware. Where he brings the most value is in helping to work out complicated legal and business problems, mergers and other strategic opportunities in complicated competitive environments. Steve started working for the Newhouses at Conde Nast on corporate and cable TV deals, and parlayed his experience there into a career working with growth stage to enterprise level companies across a wide variety of different industries. It is this cross industry perspective which informs how he looks at corporate, intellectual property, and transactional law. Steve’s clients have included Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen BuzzMetrics, and Bob Vila, among others. Steve went to Colby College, and got his law degree at American University.

This person is speaking at this event.
Stefanie Lemcke

Principal, Quantum Media

Principal at Quantum Media, a New York based consultant firm to media, entertainment and technology companies. I am advising European and US companies on the development and implementation of new business and product strategies with a focus on online video, television and internet technologies. International market entry strategies. Interested in media and technology start ups. Founder and Editor-in-chief on New York International www.nyintl,net

This person is speaking at this event.
Joseph Epstein

CMO, The Morris + King Company on behalf of Digital Broadcasting Group (DBG)

Next session in Capital Ballroom A

5pm Show & Smell: Marketing Experiences Beyond Visual by Ben Poate, David Polinchock and Warren Kronberger

h

Take collaborative notes on this session with hackpad

https://austin.hackpad.com/muFFTWE8bQ1

14 attendees

  • Ashley Novak
  • Bob Vila
  • gretchen grant
  • Hans Watson
  • HireStarter
  • Jenn Howard
  • Joe Epstein
  • Jeremy Clough
  • John Baltes
  • Elliot Loh
  • lsoules
  • steven masur
  • Lora Schaeffer
  • Stefanie Lemcke

3 trackers

  • Dean Cruse
  • Juliana Nascimento
  • Scott Morabito

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!

When

Time 3:30pm4:30pm CST

Date Fri 9th March 2012

Where

Capital Ballroom A, InterContinental Stephen F. Austin

Session type

Panel

Session Hash Tag

#NewHouse

Short URL

lanyrd.com/spmmk

View the schedule

Topics

See something wrong?

Report an issue with this session