The Secret Lives of Links

A session at SXSW Interactive 2012

Saturday 10th March, 2012

3:30pm to 4:30pm (CST)

Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site.  Yet, what do we really know about them? If you create great links, your users easily find everything they need on your site. If you do a poor job, your users will find your site impossible or frustrating. We never discuss what truly makes a good link good. Until now. Jared will show you the latest thinking behind the art and science of making great links. Join him for this entertaining and amusing look at the secret lives of our site's links.

About the speaker

This person is speaking at this event.
Jared Spool

Founding Principal, User Interface Engineering

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

Next session in Ballroom D

5pm The Wars of Tech by Steven Levy


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Jared Spool at previous events

55 attendees

  • Logan Bazar
  • Anna Uleander
  • Christopher
  • Ryan McCormack
  • Bryan Owens
  • Claire Vo
  • Clay Delk
  • Craig Villamor
  • Dan Oliver
  • David Randall
  • Harmesh Chauhan
  • Darren Gibbons
  • Diana Huang
  • Trizoy
  • EJ Lawless
  • Alden Hopkins
  • Dave Christensen
  • Geoffrey Brown
  • George Prest
  • georgette
  • gregone
  • Garrett Stettler
  • steffi
  • Carlos Orozco
  • Jeremy Abbott
  • Jeff Herron
  • Jeremy
  • Jill Christ
  • Jared Spool
  • johanna kollmann
  • Joseph Miller
  • Josh Russell
  • Kesah
  • Mary Pratt
  • Marc Lachs
  • Lincoln Mongillo
  • Mark Meeker
  • Michael Dain
  • Nicholas Wang
  • Paul McAleer
  • Jason Lewis
  • Renda Morton
  • Philippos Savvides
  • scottackerson
  • Shoni Gustafson
  • David Sleight
  • theupexperience
  • Natasha Sayce-Zelem
  • Mike Dunn
  • Nataliya Yakushev
  • Mary Beth Faccioli
  • Whitney Hess
  • Sebastian Gerhard
  • Tiffany Jennings
  • Z. Bryant

38 trackers

  • Alex Bilstein
  • Anubhuti Jain
  • Rebecca Sherrill
  • Bryan Jones
  • Calvin Ly
  • Dan Poynor
  • Rick Mason
  • Estelle Weyl
  • Gail Doggett
  • Gordon Ross
  • Laurian Gridinoc
  • Patrick
  • Hillary Hartley
  • Ian MacDowell
  • Jen Simmons
  • Jessica Rudzewicz
  • Joel Parr
  • Johanna Evans
  • Daniel Hansson
  • Jeremy Caudle
  • Marty DeAngelo
  • Matthew Levine
  • Matt Lucht
  • Steve Myers
  • Tim Holden
  • Cath Richardson
  • Patricia Marinho
  • Phil Hawksworth
  • Ryan Freebern
  • Sam Bao
  • Sandra Marshall
  • Scott McCaughey
  • Michael Wong
  • Simon Doggett
  • Alex Cruikshank
  • Stephen
  • Tantek Çelik
  • Tom Insam 🎩

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Time 3:30pm4:30pm CST

Date Sat 10th March 2012


Ballroom D, Austin Convention Center

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Books by speaker

  • Web Anatomy
  • User-Centered Web Site Development

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