Netflix and Twitter: What's Under the Hood

A session at SXSW Interactive 2012

Saturday 10th March, 2012

3:30pm to 4:30pm (CST)

Web 2.0 entertainment companies like Netflix, Twitter and Facebook, seem to be able to address our every need. When we search for movies we love the Netflix system immediately spits a list out. If you're a new technology enthusiast you might be like many of us scratching our heads and saying to ourselves - how'd they do that?

Apache Cassandra is a new platform, originally coined to address the changes and challenges arising with arising from cloud computing and the need to quickly leverage ‘big data’ coming into the database from new systems, like mobile devices, GPS, point of sale devices, new media, etc.

The benefits of Cassandra come down to elasticity, availability and scalability.

DataStax the commercial leader in Apache Cassandra, burst onto the scene last year evangelizing the benefits of Cassandra. The company works with industry leaders and start ups alike, including Netflix and Twitter to address the real business/consumer needs.

This session would delve deeper into the new technologies like Apache Cassandra that allow the inner geeks in all of us to answer the age old question of how'd they do that?

About the speakers

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Keith Zoellner

CTO, Spredfast

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Mary Arai

Principal Eng, Neustar IP Intelligence

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Matt Pfeil

VP of Customer Svcs & Co-Founder, DataStax

Matt is CEO and co-founder at DataStax (formerly Riptano), the commercial leader in Apache Cassandra™. Prior to DataStax, Matt built and managed the Email and Apps infrastructure development group at Rackspace. Prior to Rackspace, Matt was at Webmail.us where he worked in various management roles in infrastructure and scalability. Matt holds a BS from Virginia Tech in Computer Science.

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25 attendees

  • Francesco D'Orazio
  • Amit Malhotra
  • Andy Pressman
  • Bjossi
  • Blascopia
  • Rob Woodall
  • Andy Beaumont 🚩
  • EJ Lawless
  • erwin blom
  • Glyn Povah
  • Heidi Waldusky
  • James Parton
  • keith t zoellner
  • Manu Marchal
  • Matt Pfeil
  • Michiel Berger
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Martijn Pannevis
  • Remco Bron
  • Renda Morton
  • Ryan King
  • scottackerson
  • Shomila Malik
  • Tom Warmbrodt
  • allison green

16 trackers

  • Carson McDonald
  • Charles Thornburgh
  • Kyle Evans
  • Rick Mason
  • Justin Shreve
  • Kevin S Prince
  • Jon Long
  • Niran Babalola
  • Michael Manoochehri
  • Philip Chiang
  • Goody
  • Ryan Berg
  • Sam Bao
  • Shannon Darrough
  • Ryan Boyles
  • Todd Budnikas

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Time 3:30pm4:30pm CST

Date Sat 10th March 2012


Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

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