Does Your Product Have a Plot?

A session at SXSW Interactive 2012

Saturday 10th March, 2012

3:30pm to 4:30pm (CST)

What makes an experience—any experience—compelling? A well–told story transcends any particular medium and this presentation will focus on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps.

By the end of the presentation, you will have a solid understanding of the principles of creating compelling stories and will be able to apply narrative techniques to the processes of creating and analyzing interactions. We’ll talk about why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.

About the speaker

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David Womack

Creative Dir, Interaction Design, R/GA

Next session in Ballroom BC

5pm Physical Architecture Meets Interaction Design by Leonard Souza and Sean Coulter


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43 attendees

  • John Hessinger
  • Olga Kazakova
  • Adam Leiter
  • Andy Pressman
  • Alan Sawyer
  • Bryan Keller
  • chloe gottlieb
  • Cindi Ramm
  • Claire Vo
  • Cristiano Dias
  • david womack
  • Diana Hong
  • Diana Huang
  • Chris Ebbesen
  • Todd Bradley
  • Dave Christensen
  • Jason Harris
  • Jeremy Abbott
  • Jeremy
  • Matthew Hawn
  • Kitty Leering
  • kejia zhu
  • Louis Clement
  • Magwep
  • Matt Whitaker
  • nloureiro
  • Patricia Marinho
  • Mark Pors
  • Renda Morton
  • Ross Gebhart
  • Rui Piranda
  • sermad
  • Mike Nutt
  • kara matheny
  • Todd Nolley
  • Theba
  • Martin Thörnkvist
  • Mary Beth Faccioli
  • Society
  • Bora Celik
  • Mikael Zackrisson
  • Zack Seuberling
  • Z. Bryant

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  • Chad Schlegel
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  • Geoffrey Brown
  • Tim Henningsen
  • Joëlle Eid
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  • Juliana Nascimento
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  • Tim Holden
  • Nick Parish
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  • Ryan Berg
  • Alex Watson
  • Susan Weinschenk PhD
  • Mike Dunn

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Time 3:30pm4:30pm CST

Date Sat 10th March 2012


Ballroom BC, Austin Convention Center

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