Rise of Analytics: Impacting the Editorial Process?

A session at SXSW Interactive 2012

The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, where they are when they want it, and if they want it on their phones, tablets, or PCs. Understanding user behavior across these platforms will not only guide the editor on how to deliver digital and mobile content but also offer new insights on how to deliver traditional, offline content to improve the readers' overall experience with the brand.

About the speakers

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Jacob Young

Managing Editor, Wired Magazine

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Chris Reynolds

Executive Director, Analytics, Conde Nast

Chris leads the Analytics team within Condé Nast Research & Insights. This team strives to provide Condé Nast and its clients with the most accurate and actionable insight on consumer behaviors across all media. He joined Condé Nast after three years at Kraft Foods in a combined role across the corporate research team and CRM marketing team. In this role, Chris led Kraft’s international web analytics strategy and execution on more than 100 brand websites. He defined the marketing strategy, including search and display media buying, for kraftfoods.com (now kraftrecipes.com, a top online recipe destination and the largest CPG marketer owned website). He also led the strategy for monetization of the international Kraft CRM program which included online and email ad sales, syndication, and strategic partnerships. Prior to Kraft, Chris was on the Strategy and Analytics team at the digital marketing agency, Digitas. While at Digitas, his focus was on the measurement and optimization of online media for clients in the CPG, travel, and job search verticals. Chris is an alumnus of Bucknell University and currently lives in Morristown, NJ.