Saturday 10th March, 2012
12:30pm to 1:30pm
You’ve created an app that’s going to let you buy that beach house in Mexico. Or will it? Creating a kickass app is just half the battle—the real challenge is getting it noticed. With over 500,000 iOS and 250,000 Android apps out there, it’s going to take more than your brilliance as a developer to make you succeed. Kevin Rose, founder of Digg and app development lab, Milk, and Ben Keighran, founder of app discovery platform Chomp, will cover the steps you should take to make your app stand out in an increasingly mobbed ecosystem. They’ll talk about how selling an app is the polar opposite to traditional software selling, how developers can harness app search and discovery, the importance of app naming, app branding, and more.
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