Startup Passion Smack-Down

A session at SXSW Interactive 2012

Saturday 10th March, 2012

11:00am to 12:00pm (CST)

A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

About the speaker

This person is speaking at this event.
John Bradberry

CEO, Ready Founder Services

John is founding partner of Ready Founder Services (ReadyFounder.com), a consulting and education firm based in Charlotte, NC. Over two decades as a consultant, coach, investor and entrepreneur, John has improved the performance of a thousand leaders and hundreds of teams in companies such as Sun Microsystems, Novartis, Avon, Coca-Cola, and Bank of America. In 2006, he launched an immersive study of startup success factors, with the aim of developing tools and services for entrepreneurs and investors. His first book (6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business) was published by the American Management Association in 2011. Guy Kawasaki said that 6 Secrets to Startup Success is "an excellent summary of what it takes to succeed as an entrepreneur -- every person who wants to start the 'next big thing' should read Bradberry's book before taking the leap forward."
John worked inside First Union Corporation (now Wells Fargo) for five years in several senior consulting roles. While there, he profiled the company’s top thirty executives, worked to successfully integrate newly merged functions and regions within the bank, and designed and led corporate leadership programs. He began his professional career with Kepner-Tregoe, a global management consultancy based in Princeton, NJ. His clients included IBM, Fuji Film, Merck, and Nortel. He managed client accounts, led organizational improvement efforts, and trained managers in problem-solving and decision-making skills. He earned his master’s degree in psychology from the University of Richmond, where he was honored as the Psychology Department's Outstanding Graduate Student, and is a 1983 graduate of Davidson College. He lives in Charlotte, N.C., with his wife and daughters.

Next session in Salon A

12:30pm Keeping Kids off the Street: Wall St. vs. Startups by Renee DiResta, Chris Wiggins, Zach Sims, Ben Siscovick and Roger Ehrenberg


Take collaborative notes on this session with hackpad


12 attendees

  • adilwali
  • Alexx Henry
  • Chris George
  • Scott Nixon 🦄
  • Emily Hare
  • John Bradberry
  • Jonathan Kitchen
  • LekanB
  • Nadine Long
  • Marc Lachs
  • Sarah Thomas
  • triomatt

7 trackers

  • Alan Botvinick
  • Andrea Wilson
  • angus wolf
  • barrett michael
  • Jon Lawrence
  • jeffrey martin
  • Ryan Berg

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:00am12:00pm CST

Date Sat 10th March 2012


Salon A, Hilton Austin Downtown

Session type


Session Hash Tag


Short URL


View the schedule



Books by speaker

  • 6 Secrets to Startup Success

See something wrong?

Report an issue with this session