The Sports Fan in 2015

A session at SXSW Interactive 2012

Saturday 10th March, 2012

11:00am to 12:00pm (CST)

Thanks largely to digital innovation, being a sports fan has never been so emotionally charged, or fun, as it is today.

Fans no longer just watch. They participate, analyze, critique, deconstruct, fantasize and connect with their favorite players and teams in real time. They watch with friends, regardless of where they are physically located, thanks to new mobile and social technologies that make it easier than ever to connect virtually. They share reaction and highlights instantly, despite teams’ and leagues’ persistent attempts to control retransmission rights. Players are no longer forced to rely on traditional media outlets and press agents to connect with their fans. With new technologies and readily available social media channels, the players themselves have become their own broadcast channels, and fans can easily reach out to them.

The balance of player, team, fans, and media has shifted. The dynamic has become transparent and fluid. Players have more control of their brand, while fans can follow a player’s every move and analyze (sometimes overanalyze) his on-court performances and off-court antics. Meanwhile, new statistical measures like sabermetrics are helping to redefine the value of a player’s impact on a team and, in turn, how he is appreciated by fans (or not).

In this presentation, we’ll explore specific examples of how sports fandom has changed and share a vision of where it’s headed in the future thanks to MOBILE and SOCIAL innovations.

About the speakers

This person is speaking at this event.
Kyle Bunch

Exec Producer, Mobile & Social Platforms, The Daily Bunch

Hi, my name is Kyle. I am a producer, writer and speaker based in Austin, Texas. I am an Executive Producer with R/GA's Mobile & Social Platforms group, I co-created Blogs with Balls and Blogebrity, and I speak and consult about things like media, sports, business and robots.

This person is speaking at this event.
Richard Ting

VP, Exec Creative Dir, Mobile & Social Platforms, R/GA

Next session in Driskill Ballroom

12:30pm When Biomechanics Attack: Hard New Sports Lessons by Henry Abbott and Jay Dicharry


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26 attendees

  • Ashley Novak
  • Anders Wik
  • Wells Baum
  • Bryan Jones
  • Bud Caddell
  • Kyle Bunch
  • Calvin Ly
  • chloe gottlieb
  • Denis Doeland
  • Richard Ting
  • George Prest
  • Heidi Waldusky
  • hugh garry
  • jeremydaly
  • joelbush
  • Chris Hinkle
  • nick coronges
  • Tim Holden
  • Ricardo Diaz
  • Rick Williams
  • Shawn Cheng
  • Oscar Llarena
  • Tim Allen
  • Tom Limongello
  • Natasha Sayce-Zelem
  • Will Turnage

8 trackers

  • Andrew Gold
  • Christian Madden
  • Roger Raymond
  • jason jercinovic
  • Ryan Berg
  • Sam Bao
  • Todd Nolley
  • Brandie Feuer

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Time 11:00am12:00pm CST

Date Sat 10th March 2012


Driskill Ballroom, Driskill Hotel

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