Rethinking How to Communicate Science

A session at SXSW Interactive 2012

  • Laura Hermann

Saturday 10th March, 2012

11:00am to 12:00pm (CST)

It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

About the speaker

This person is speaking at this event.
Laura Hermann

Pres, Chicago Justice Project

Laura serves as a senior vice president for Potomac Communications Group, focusing on strategic communications. The Chicago Justice Project represents her long evolving commitment to science, technology and social justice issues. Laura has developed education programs on issues ranging from neighborhood safety, emergency preparedness and energy efficiency. She holds a master's of science from Northwestern University and was inducted into Phi Beta Kappa as an undergraduate at Loyola University Chicago. Laura belongs to the American Association for the Advancement of Science, the DC Science Writers Association and frequently contributes to the Heartland Media project. She aspires to maintain her status as a muse, a compass and a willing accomplice.

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  • Andy Pressman
  • Ariel Waldman
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  • Barbara Iverson
  • Alden Hopkins
  • Heidi Forbes Öste, PhD
  • Laurian Gridinoc
  • Garrett Stettler
  • Jenn Gustetic
  • Carmen A. Medina
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  • Nick Parish
  • Rachel Weidinger
  • Mike Nutt

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  • Geoffrey Brown
  • Hadley Beeman
  • Hillary Hartley
  • Jake Archibald
  • Justin Shreve
  • Laura C
  • Marty DeAngelo
  • Matthew Levine
  • Matthew Farag
  • Mjumbe Poe
  • Steve Myers
  • Natalie Downe
  • Cath Richardson
  • Patricia Marinho
  • Shay Howe
  • Steven Polunsky
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  • Zack Seuberling

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Time 11:00am12:00pm CST

Date Sat 10th March 2012

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