You design to elicit responses from people. You want them to buy, read, register, or take an action. In order to design for people you need to understand how people read, how people see, how people make decisions, what motivates people, and the psychology of social behavior. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This session presents the top concepts from psychology that impact design. Each concept is backed up by research and examples of how to apply to real-life design situations.
Pres, User Experience Institute LLC
Over 30 years applying psychology to UX design. Author of several books including 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
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