What’s ‘The Next Big Thing’ in Social Networking?

A session at SXSW Interactive 2012

Friday 9th March, 2012

5:00pm to 6:00pm (CST)

Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

About the speaker

This person is speaking at this event.
Joel Simkhai

CEO/Founder, Blendr/Grindr LLC

Joel Simkhai emigrated from Israel at age 3 with his family to New York, where he was raised. In 1998, he attended Tufts University, earning his Bachelor of Arts degree in a double major of International Relations and Economics. Joel then went on to work in several different fields, from finance to a news desk to a start-up, before starting his own Internet marketing firm in 2003. After establishing his business, Joel decided to move to Los Angeles for a change of scenery in March 2008. It was here in 2008 that the capability for Joel to create Grindr occurred. Throughout his life and career, Joel had always been looking for a better way to meet the people around him. After countless missed connections and lost opportunities, he decided there must be a better way to find new people and friends around. With the announcement of the second-generation iPhone, combining GPS technology and application development for the mobile platform, the pieces came together and created the perfect combination to achieve Joel's idea. He began working with a developer in August 2008 to make his vision a reality. In March 2009, Grindr was launched and has been going strong ever since, with currently over 3 million users in 192 countries worldwide. On the heels of the success of Grindr, Joel launched Blendr in September 2011. Blendr is the ultimate social compass for individuals seeking to strike conversations with new people nearby and check out what’s happening at surrounding venues in the moment. Unlike other social networks that connect users to people they already know, Blendr takes advantage of award-winning proprietary technology and real-time functionality to intelligently unite users looking for ways to discover new people rooted in common pursuits and pastimes.


Take collaborative notes on this session with hackpad


62 attendees

  • Mike Jacobson
  • Allyson Witherspoon
  • Alistair P
  • Andrés Ordóñez
  • Anna Dahlström
  • Lucas Smolic
  • Blascopia
  • Independent George
  • Wells Baum
  • Scott Nixon 🦄
  • Coen
  • Cory O'Brien
  • Damir Tresnjo
  • Daniel Antell
  • Rocco Stallvord
  • Denis Doeland
  • Gilles de Smit
  • Ed Lea
  • EJ Lawless
  • Elissa Pate
  • Emily Hare
  • erwin blom
  • Ethan Kaplan
  • Gitta Bartling
  • Greg Wittenbrook
  • guavalicious
  • Gustavo Diamantino
  • Janice Suter
  • Jenny Davidson
  • Jeb Ory
  • Jeremy Clough
  • jeremydaly
  • Jerry Knaus
  • jason jercinovic
  • jkwiens
  • Joel Simkhai
  • Kesah
  • Kitty Leering
  • Charles Klein
  • Kristen H. Rachels
  • Liang Shi
  • Robert Mao
  • Mercedes Gray
  • Carmen A. Medina
  • Kersten Mitton Rivas
  • morgan s. delk
  • Mike Metzler
  • nolim1t
  • Penny Evans
  • projectaquarius
  • Reagan Ward
  • Robin Scharpf
  • ruebenramirez
  • Sandy Chang
  • Sarita Bhatt
  • Philippos Savvides
  • Chris Sparks
  • Lisa Stuppler
  • Susanna Leighton
  • Stephanie Ta
  • John Deisher
  • yoli worth

27 trackers

  • Alan Botvinick
  • Andrea Genevieve
  • David Benardo
  • Corey Messom
  • liz teschler
  • Alden Hopkins
  • Gabrielle
  • Geoffrey Brown
  • josh_andrews
  • Juliana Nascimento
  • Justin Shreve
  • kristyengels
  • Margaret Ngai
  • Lobianco
  • Mandy Shunk
  • marciobueno
  • Naledi Khabo
  • Oliver Lindberg
  • Kimiko Thornton
  • Patricia Marinho
  • Rafael Torres
  • Goody
  • Susan Weinschenk PhD
  • Jerome Schmitt
  • Todd Budnikas
  • Tuija Aalto
  • Tahir Ahmad

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 5:00pm6:00pm CST

Date Fri 9th March 2012


Room 10AB, Austin Convention Center

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session