Software Alchemy and the Arc of Technology

A session at SXSW Interactive 2012

Friday 9th March, 2012

5:00pm to 6:00pm (CST)

An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.

In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

About the speakers

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Robert Scoble

Managing Dir, Rackspace

Tech enthusiast, video blogger, media innovator, fanatical about startups. Searching the world for world-changing technologies at Rackspace, home of fanatical support and Web hosting for Internet entrepreneurs.

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Alan Cooper

Pres & Founder, Cooper

Alan Cooper is known for his role in humanizing technology through his groundbreaking work in software design. Widely recognized as the “Father of Visual Basic," Mr. Cooper is the author of the books, About Face 3: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed® design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products that address user’s needs.

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Christie Dames

CEO & Co-founder, TechTalk/Studio

As CEO of TechTalk Studio, Christie’s specialty is guiding executives to unearth the "invisible" blocks to personal and professional accomplishment, discover their own authentic "personal capital" and tailor their messages to the audiences that matter. She utilizes her unique approach to bring together people and ideas and create unexpected connections, mutually beneficial relationships and reveal new hybrid insights which create unforeseen potentialities. In 1996 Ms. Dames created the first technology speakers bureau for the Niehaus Ryan Group, dedicated to strategically placing leaders and visionaries before rapidly growing audiences in the evolving technology arena. Her clients included then start-ups Yahoo! and MapQuest, as well as Apple Computer for the iMac launch.


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Time 5:00pm6:00pm CST

Date Fri 9th March 2012


Ballroom BC, Austin Convention Center

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Books by speaker

  • Naked Conversations
  • The Inmates Are Running the Asylum
  • About Face 2.0

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