Mining Diversity: Developing a Community of Color

A session at SXSW Interactive 2012

Friday 9th March, 2012

5:00pm to 6:00pm (CST)

Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

About the speaker

This person is speaking at this event.
Trevite Willis

Producer, Big Shade Tree

Trevite A. Willis is the founder/producer of Southern Fried Filmworks and BIG. SHADE. TREE., an on-demand video streaming website. At Southern Fried Filmworks, Ms. Willis is responsible for production from the conceptual stage through completion; and at BIG. SHADE. TREE., she handles negotiating and securing projects geared toward diverse audiences. She holds an MBA in International Business and has been continuously engaged in film production since 1999. Ms. Willis has produced independent music videos and feature films including the romantic comedy, "What a Man Wouldn’t Do for a Woman", and the African-American gay coming-of-age, "Blueprint", which enjoyed success at festivals such as the London Lesbian and Gay Film Festival, OutFest, NewFest, Frameline as well as others around the world. The 2008 Columbia University short film, "Uncle Killa", she produced earned the director a DGA Best Student Film – African American award. Also "Uncle Killa" was selected as an HBO finalist at the American Black Film Festival, and picked up by HBO. She produced the award-winning Bahamian drama, "Children of God", which is currently airing on Showtime. "Children of God" has had theatrical releases in the US, UK and The Netherlands. The film has won 17 awards, and has been sold in 27 territories. Currently, Ms. Willis is developing her next film based on the James Earl Hardy novel, "The Day Eazy-E Died", and developing the on-demand streaming video start-up, BIG. SHADE. TREE.

Next session in Room 5ABC

6:15pm Safe Harbor Room


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5 attendees

  • Chris Mellow
  • Krishna Billy Brown
  • Susanna Leighton
  • Trevite Willis
  • Mary Beth Faccioli

3 trackers

  • Elizabeth Thompson
  • Mary Zhu
  • Mercedes Gray

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Time 5:00pm6:00pm CST

Date Fri 9th March 2012


Room 5ABC, Austin Convention Center

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