The Lean Startup: The Science of Entrepreneurship

A session at SXSW Interactive 2012

Friday 9th March, 2012

5:00pm to 6:00pm (CST)

The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

About the speaker

This person is speaking at this event.
Eric Ries

Author, "The Lean Startup"

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119 attendees

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When

Time 5:00pm6:00pm CST

Date Fri 9th March 2012

Where

Ballroom D, Austin Convention Center

Session type

Solo

Session Hash Tag

#LeanStart

Short URL

lanyrd.com/sppfh

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Topics

Books by speaker

  • The Lean Startup

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