Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of communal sharing, authority ranking, equality matching, and market pricing to analyze how social media works today. Most importantly, I'll discuss how brands - armed with an understanding of these basic ideas - can activate them in today's social media environment.
Chief Strategy Officer, Dachis Group
Peter is Chief Strategy Officer of Dachis Group. He is a leading advisor on social business and drives global industry discourse on the topic, blogging at beingpeterkim.com and as @peterkim on Twitter. Peter also co-authored the book Social Business By Design. Peter has been quoted by media outlets including CNN, CNBC, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits.
Peter was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the Darden School at the University of Virginia and the University of Pennsylvania. For more information, visit http://www.beingpeterkim.com/pet...
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