Future of Entertainment: Viewer Becomes User

A session at SXSW Interactive 2012

  • Tom Thai
  • Paul Chang

Friday 9th March, 2012

5:00pm to 6:00pm (CST)

Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

About the speakers

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Mike Scogin

VP of Wireless & MTV Mobile, MTV Networks

Michael is Vice President, Mobile for MTV. His responsibilities span across all major wireless content and service types, including social TV, apps, mobile web, video, games, SMS and on-air interactivity. He currently works to create MTV experiences across multiple platforms including mobile/tablet/connected TVs and gaming consoles. He also manages unique social media integrations and visualizations into MTV tentpole events such as the VMAs and Movie Awards. Prior to joining MTV, Scogin served as Sr. Director of Multiplatform Programming for Fuse Networks. At Fuse, Scogin was responsible for the extension and interaction of on-air programming across multiple platforms including online, wireless, interactive television and video-on-demand. Previously, Scogin served as Senior Director of Platform Strategy for Bolt, Inc., one of the largest online communities for young adults. At Bolt, Scogin was responsible creating the strategy to extend Bolt’s community tools, applications and user-generated content into emerging platforms such as wireless and white-label online community services and applications.

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Tom Thai

VP of Mktg & Business Dev, Bluefin Labs Inc

Tom Thai leads marketing and business development at Bluefin. He previously led marketing and sales strategy teams at Google and CBS Interactive. Most recently, he led Strategic Development at AOL, focused on monetization and advertising formats innovation. The work at AOL culminated in winning the IAB Rising Stars award for the Project Devil initiative. Previously, Tom also worked at Tellme Networks, a Silicon Valley startup. Tom earned his BS in Computer Science from Columbia University, where he was also elected to Tau Beta Pi.

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Kimber Myers

Dir of Partnerships, GetGlue

Kimber Myers is the Director of Partnerships at GetGlue, the leading social network for entertainment check-ins. She manages relationships with major companies in TV and film, including FOX, ABC, NBC, USA, HBO, Showtime, 20th Century Fox, Universal Pictures, Warner Bros., and Sony Pictures. GetGlue rewards users with stickers, giveaways and discounts for checking in to partnership properties. Kimber has created fan-centric sticker packages for Glee, the Oscars, the Golden Globes, and more. Before joining GetGlue, she worked in film/TV coverage and publishing. Kimber continues to write for Indiewire-hosted blog The Playlist. She attended the Miami University of Ohio before making the move to NYC where she focused on, and continues to pursue, work in entertainment.

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Jared Hecht

Co-Founder, GroupMe

Jared is the Co-Founder of GroupMe, a group messaging service that lets you stay in touch with groups of people via mobile phones and the web. In August 2011, GroupMe was acquired by Skype, which was subsequently acquired by Microsoft in October 2011. Previously, Jared led Business Development at Tumblr where he focused on international expansion and strategic partnerships. Before Tumblr, Jared received his BA in Political Science from Columbia University in 2009 where he served as the Publisher and Managing Director of Inside New York. During college Jared also ran Mixed Bag Productions, a music marketing and production company that worked with nationally touring acts and festivals. In his free time Jared serves as a mentor to TechStars, as well as an investor and advisor to various NYC startups. Jared is a national chess champion who enjoys all racquet sports and anything involving the outdoors. Originally a native of San Francisco, Jared now resides in New York City with his wife, Carrie.

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Paul Chang

Sr Mktg Mgr, Showtime

Paul Chang is a senior manager at Showtime Networks Inc. Currently, Paul is focused on proactively managing and leading teams at Showtime to enhance the brand and audience reach. He is developing marketing campaigns utilizing emerging technology and platforms, working with companies across the digital, social and mobile space. Paul graduated with a degree in communications from UCLA in 2004 and prior to Showtime was working at Microsoft. An avid fan of television and music, he spent his youth in San Francisco and now resides in New York City.


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46 attendees

  • Mike Jacobson
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  • Jon Burkhart
  • Alyssa Henry
  • Lucas Smolic
  • barrett michael
  • Independent George
  • Benoit Zante
  • chloe gottlieb
  • Coen
  • Cory O'Brien
  • Dave Ambrose
  • Denis Doeland
  • Mathias Eriksson
  • liz teschler
  • Garrett Stettler
  • Gustavo Diamantino
  • Jared Hecht
  • Jason Reynolds
  • Jim Cook
  • Jeanne Kim
  • Jeremy Clough
  • jkwiens
  • Joëlle Eid
  • kasantos
  • Kimber Myers
  • Charles Klein
  • Leslie Turley
  • Margit Detweiler
  • maureenmcfee
  • Melissa Pepper, PRC
  • Seth Miller
  • Mike Metzler
  • Noah Sacksteder
  • Oscar Trelles
  • michael scogin
  • Sandy Chang
  • Sheryl Soo
  • Yesenia Sotelo
  • Lisa Stuppler
  • Stephanie Ta
  • Todd Nolley
  • Tom Limongello
  • Carlos Tornell
  • Natasha Sayce-Zelem
  • Mary Beth Faccioli

20 trackers

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  • Alan Botvinick
  • Alexx Henry
  • Anna Dahlström
  • David Benardo
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  • Cristiano Dias
  • Gail Doggett
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  • Juliana Nascimento
  • Kristen H. Rachels
  • Mandy Shunk
  • Naledi Khabo
  • Patricia Marinho
  • David Polinchock
  • Alex Watson
  • Martin Thörnkvist
  • Vaskin Kissoyan
  • wayne ma

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Time 5:00pm6:00pm CST

Date Fri 9th March 2012


Room 18ABCD, Austin Convention Center

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