We Made This, and It's Not an Ad

A session at SXSW Interactive 2012

Friday 9th March, 2012

3:30pm to 4:30pm (CST)

What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

About the speaker

This person is speaking at this event.
Robbie Whiting

Dir of Creative Tech & Production, Duncan/Channon

Next session in Capital Ballroom B

5pm It's Alive: Interactive Machines That Captivate by Justin Bayer, Patrice Hall, FK Funderburke, Arundi Venkayya and Nathan Martin


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57 attendees

  • Francesco D'Orazio
  • Adam Holzband
  • alexandra klasinski
  • Amit Nizan
  • Andrés Ordóñez
  • aaron hite
  • Lucas Smolic
  • barrett michael
  • Björn Jeffery
  • Blascopia
  • carolyn hassan
  • chloe gottlieb
  • Claire Vo
  • Clemens Brandt
  • Cristiano Dias
  • Rocco Stallvord
  • Dee Dee Swartz
  • ◄--It's me, Martyn G
  • Don Soares
  • Andy Beaumont 🚩
  • EJ Lawless
  • liz teschler
  • Emily Hare
  • Gokben Yamandag
  • guavalicious
  • Gui Ambros
  • Gustavo Diamantino
  • Hawk Thompson
  • Ian Black
  • James Ketchell
  • Janice Suter
  • jeremydaly
  • Jonathan Kitchen
  • john steward
  • kejia zhu
  • Leslie Turley
  • Marc Lachs
  • Oscar Trelles
  • Patrick Woods
  • Paul Scott
  • projectaquarius
  • Reagan Ward
  • Ricardo Diaz
  • Robbie Whiting
  • Raj Samuel
  • Sarita Bhatt
  • Paul Sims
  • sermad
  • Shawn Cheng
  • Tomas de Souza
  • Silvia
  • Rex Harris
  • Todd Nolley
  • Tom Morton
  • Carlos Tornell
  • victor aragao
  • Society

31 trackers

  • Alan Botvinick
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  • angus wolf
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  • Joel Parr
  • Jeremy Caudle
  • kasantos
  • Katie Hollowell
  • klintberg
  • StephenLand
  • Margaret Ngai
  • Mandy Shunk
  • Marty DeAngelo
  • Kersten Mitton Rivas
  • Patricia Marinho
  • Play My Survey
  • David Polinchock
  • jeffrey martin
  • Rafael Torres
  • Rahul Sabnis
  • Remco Marinus
  • roycifer
  • Sandra Marshall
  • Alex Watson
  • Chris Sparks

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Time 3:30pm4:30pm CST

Date Fri 9th March 2012


Capital Ballroom B, InterContinental Stephen F. Austin

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