SoLoMo Redefined: Next Gen Social Local Mobile

A session at SXSW Interactive 2012

Friday 9th March, 2012

3:30pm to 4:30pm (CST)

The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.

About the speakers

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Matt Galligan

Co-Founder, Circa

Matt Galligan, 26, is the Co-Founder and Chief Strategy Officer of SimpleGeo, based out of San Francisco, CA that provides tools and services that make it easy for developers to add location functionality to their apps. He previously founded Socialthing, a company that was chosen to be part of the inaugural year of TechStars. Socialthing.com went into private beta in March, 2008 at South by Southwest in Austin, Texas. The company was acquired five months later by AOL. Socialthing was later rebranded as AOL Lifestream. His background is in graphic design and user experience, working for Network Solutions, based out of St. Louis, MO. He got his start in the internet and design while working for a disaster restoration company out of Illinois before he turned 16. Matt currently resides in San Francisco, CA and is an active member of the startup community there.

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Jeff Rohrs

VP, Mktg, ExactTarget

A recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. He is a co-author of the award-winning Subscribers, Fans & Followers research series and is a driving force behind the company's user conference. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving.

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Chris Messina

Open Web Advocate at Google, Google Inc

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Scott Kveton

CEO, Urban Airship

Scott brings 15 years of experience building technology, developing business strategy and leading engineering teams with companies like Amazon.com, Rulespace, JanRain, Vidoop and now Urban Airship. While working at Oregon State University Scott co-founded the Open Source Lab helping open source projects like Mozilla, Linux, Apache, Drupal grow into mainstream usage. Scott was named to Red Herring’s list of ‘25 Titans in waiting’ in early 2007 and holds a BS in Computer Science from Oregon State University. Scott speaks regularly on identity, the “open web” and mobile as well as being an avid cook, bacon lover, and father living in Portland, OR.

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Time 3:30pm4:30pm CST

Date Fri 9th March 2012


Salon FG, Hilton Austin Downtown

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