The Secret Lives of the Brain

A session at SXSW Interactive 2012

Friday 9th March, 2012

3:30pm to 4:30pm (CST)

If the conscious mind--the part you consider you--is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here's the exposé about the non-conscious brain and all the machinery under the hood that keeps the show going.

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David Eagleman

Asst Professor of Neuroscience & Author, Baylor College Of Medicine

David Eagleman is a neuroscientist, New York Times best selling author and Guggenheim Fellow who holds joint appointments in the Departments of Neuroscience and Psychiatry at Baylor College of Medicine in Houston, Texas. Dr. Eagleman’s areas of research include time perception, vision, synesthesia, and the intersection of neuroscience with the legal system. He directs the Laboratory for Perception and Action, and is the Founder and Director of Baylor College of Medicine’s Initiative on Neuroscience and Law. Dr. Eagleman has written several neuroscience books, including Incognito: The Secret Lives of the Brain, Wednesday is Indigo Blue: Discovering the Brain of Synesthesia, and the upcoming Live-Wired: How the Brain Rewrites its own Circuitry. He has also written an internationally bestselling book of literary fiction, Sum, which has been translated into 27 languages and was named a Best Book of the Year by Barnes and Noble, New Scientist, and the Chicago Tribune. Dr. Eagleman has written for the Atlantic, New York Times, Discover Magazine, Slate, Wired, and New Scientist, appears regularly on National Public Radio and BBC to discuss both science and literature, and has been profiled in the New Yorker.

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Time 3:30pm4:30pm CST

Date Fri 9th March 2012


Ballroom EF, Austin Convention Center

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  • Incognito

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