Friday 9th March, 2012
3:30pm to 4:30pm
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.
Social Media Librarian, Pima County Public Library
I am very lucky to work at a library that encourages experimentation with new media and has given me the latitude to develop my own best practices. I will be speaking on a panel at 2011 SxSW Interactive entitled "Potterize it! Sharing the Magic of Fan Culture" (http://panelpicker.sxsw.com/idea...) 2010 was the first time I attended SxSW, and it was a wellspring of ideas and energy that I am still drawing upon. In January I will be launching a series of talks inspired by SxSW for my library called "Catalyst Cafe" where I will be creating programming of joint interest to nonprofits and small business, and the area tech community. I will post more info when it is firmed up.
Andrew Sims is a 22 year old living in Los Angeles. He has a passion for online media and podcasting because of their amazing growth over the past few years. He got started in the online media world with MuggleNet.com, the world's largest Harry Potter fansite, when he joined in 2004 (after running his own equally awesome Potter site beginning in 2001). During 2011 he decided to create a MuggleNet for multiple fansites, and Hypable was born.
Author, Journalist, Founder, Owner, Head Mischief Maker, Person in Charge, She Who Answers Questions a Lot, Leaky Inc Leaky Net
Melissa Anelli is the owner and operator of The Leaky Cauldron and LeakyNews.com, as well as co-founder of LeakyCon and Mischief Management. She is a graduate of Georgetown University and a former daily newspaper reoprter. Her first book, the New York Times bestselling “Harry, A History: The true story of a boy wizard, his fans, and life inside the Harry Potter phenomenon,” was published in 2008 with a foreword from J.K. Rowling. Since 2009, Melissa has also served as senior creative consultant on Pottermore, J.K. Rowling’s Harry Potter Web site. She is currently hard at work on her second book.
Board Member, HP Education Fanon Inc
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