Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet some institutions have been successful at creating social media programs that are strategic, integrated, measurable, innovative, and most important, highly successful. How have they overcome the obstacles? Who made it happen? What changes were required to normal ways of doing business? And what can we all learn from it?
As more and more students take online courses and work multiple jobs to pay for their education, they physically visit campus facilities less often, effectively disengaging them from the institution. As we live more of our lives online, how can we create more opportunities to connect with and engage our students through online networks?
Dir of University Mktg & Comm, University of Wisconsin-Waukesha
Liz is the Director of University Marketing and Communication at UW-Waukesha, a freshman/sophomore campus of UW Colleges. She oversees the branding of the campus, advises staff on marketing strategies, and crafts the campus's social media strategy. Liz is also a doctoral student in the Leadership & Service in Higher Education program at Cardinal Stritch University. While coursework focuses on leadership in a learning organization, her dissertation research topic is social media and student engagement in a higher education setting.
Asst VP, DePaul University
Deborah Maue joined DePaul University in 2005. In her role as Associate Vice President for University Marketing, she leads the university’s strategic marketing effort. Working in a consultative manner directly with administrators, colleges and departments, her group ensures that DePaul understands, communicates and delivers on its brand promise, utilizing consumer research to drive fact-based strategic planning and decision-making around the development and delivery of the university’s programs and services, and the university’s marketing communications. In this role, she is also responsible for leading DePaul’s marketing innovation efforts; specifically, identifying how new and emerging tools and techniques can be best leveraged by DePaul. Prior to coming to DePaul, Deb spent 15 years in consumer packaged goods marketing at Unilever and Schering-Plough, where her experience included brand management, new product development, trade marketing, and innovation leadership. After earning her bachelor's degree in marketing from Juniata College in Pennsylvania, she obtained her MBA in marketing and finance from Northwestern University’s Kellogg Graduate School of Management.
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