Design from the Gut: Dangerous or Differentiator?

A session at SXSW Interactive 2012

Friday 9th March, 2012

3:30pm to 4:30pm (CST)

The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

About the speakers

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Laurel Hechanova

Designer, Illustrator, Apocalypse OK

Laurel Hechanova designs and illustrates under the name Apocalypse OK. She was the visual design lead for Brown University's and Middlesex School's website re-launches (via mStoner) and for The X Factor Experience on Twitter and SexualHealth.com (via Weightshift). She currently works as a freelancer out of her studio in Chicago.

This person is speaking at this event.
Naz Hamid

Principal, Weightshift

Naz Hamid is the founder and principal of Weightshift, a digital branding, design and development studio. Weightshift's clients include Twitter, Mixel, Embark, Rdio, Lookout, Virb, Mozilla and Microsoft. Naz believes in chasing your dreams, careful consideration and speaking purposefully.

This person is speaking at this event.
Phil Coffman

Creative Director, Element

Phil Coffman is the Creative Director at Element, a digital studio in Austin, TX, and the founder of Method & Craft. He is the husband to one amazing wife and father to two incredible kids.

This person is speaking at this event.
William Couch

Software Engineer, Twitter

William Couch is a front-end engineer at Twitter, where he builds web apps and data visualizations. Prior to Twitter, William worked at USA TODAY as an editorial web designer, with a focus on the design and UI of their iPhone and iPad apps. William graduated from the University of Michigan with a BA in Communications Studies and Screen Arts and Cultures. Beyond work, William enjoys photography, bicycling, and craft beer.

This person is speaking at this event.
Jane Leibrock

User Experience Researcher, Facebook

Jane Justice Leibrock is a user experience researcher at Facebook, where she works on the team that designs the home page. Before Facebook Jane spent the summer of 2010 as a research intern at OkCupid in New York. In the past she's worked in film development, creative writing, and politics, as a field organizer on the Obama 2008 presidential campaign. Jane has a B.A. in History from Yale College and an M.S. in Information Science from the University of Michigan's School of Information.

Next session in Ballroom BC

5pm Software Alchemy and the Arc of Technology by Robert Scoble, Alan Cooper and Christie Dames


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57 attendees

  • John Hessinger
  • Andrew Lohman
  • alexandra klasinski
  • Andrés Ordóñez
  • Andrew Ward
  • Andy K. Cheng
  • Brett Sinn
  • Brian Behrend
  • briancarterKC
  • David Guillory
  • Charley Walton
  • Clay Delk
  • Cory Shaw
  • Bill Couch
  • Rob Woodall
  • Kristofer Joseph
  • Dan Oliver
  • David Wright
  • Jane Leibrock
  • Gerren Lamson
  • Gokben Yamandag
  • Grant K Norwood
  • Garrett Stettler
  • Laurel Hechanova
  • Carlos Orozco
  • Jeremy Abbott
  • James Madson
  • Jason Rutherford
  • jeremydaly
  • Jason Paul
  • Joel Parr
  • johanna kollmann
  • John Schultz
  • Josh Amos
  • Josh Russell
  • Jason Sew Hoy
  • Kesah
  • Chrys Wu
  • maureenmcfee
  • Andrew Huff
  • Mike Amburn
  • Morgan Burton
  • morgan s. delk
  • nloureiro
  • Patrick Haney
  • Paul McAleer
  • Jeph
  • Phil Coffman
  • projectaquarius
  • Sarah Thomas
  • Tasneem Raja
  • Jerome Schmitt
  • tom_may
  • Carlos Tornell
  • Tyson Evans
  • Mary Beth Faccioli
  • Naz Hamid

44 trackers

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  • Anna Dahlström
  • Claire Armstrong
  • Bryan Summersett
  • Chiara Bernasconi
  • Keith Chu
  • Chris Bernard
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  • Elizabeth Thompson
  • Ed Lea
  • Gabe Martin
  • Geoffrey Brown
  • Josh Clark
  • Mary Zhu
  • Jeff Ward
  • Jeremy
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  • Kirtan Patel
  • Matthew Farag
  • Mark Meeker
  • Mercedes Gray
  • Mark
  • Corin Lipinski Nader
  • Steve Myers
  • Nimit Maru
  • Cath Richardson
  • Oliver Lindberg
  • jeffrey martin
  • Rafael Torres
  • Roman Karachinsky
  • Ross Gebhart
  • roycifer
  • Ryan Berg
  • Samantha Warren
  • Sandra Marshall
  • Shannon Darrough
  • Michael Wong
  • Steven Gianakouros
  • Sean McBride
  • tim deSilva
  • Todd Budnikas
  • TyKisha
  • Will Roissetter

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Time 3:30pm4:30pm CST

Date Fri 9th March 2012


Ballroom BC, Austin Convention Center

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