Can Growing a Moustache Change the World?

A session at SXSW Interactive 2012

Kory Klem

Adam Garone

Friday 9th March, 2012

3:30pm to 4:30pm (CST)

Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in Australia to the largest non-government funder of prostate cancer research in the world, with over $174 USD million in funds. This has been accomplished in part by creating and nurturing a passionate online community of brand ambassadors.

Join Adam Garone, CEO/co-founder of Movember, as he discusses how Movember leveraged the support of a few daring partners and pockets of loyal fans to generate a global movement that saw 450,000 moustache growers in 2010. Learn how Movember captivated the attention of a demographic infamous for not discussing their health, converted them into evangelists by turning the brand over to them, and sent them off to build the campaign. Discover how inspiring supporters to become ambassadors helped Movember stay lean as it expanded globally.

If you work with a non-profit, this is THE panel to attend. If you want to turn customers into ambassadors, this is THE panel to attend.

Just grow it - get inspired and change the world.

About the speakers

This person is speaking at this event.

Kory Klem

Digital Strategist, Movember

As a Digital Strategist for Movember, Kory focuses on mobile, social media and digital media strategies and partnerships for the world's leading men's health charity. Prior to Movember, Kory served as the General Manager for DECA TV's men's network. At DECA TV he created, launched and ran community-driven properties such as the Webby award winning Project Lore. Before DECA TV, Kory was the Director of Content for online video site Revver where he sourced content deals across the digital media landscape with partners ranging from studios to industry-leading individual producers. Kory began his career working in technology and business development for various startups and agencies in San Francisco. He holds a B.S. in Computer Science from the University of Notre Dame.