Startup Marketing: Big Results with a Small Budget

A session at SXSW Interactive 2012

Friday 9th March, 2012

2:00pm to 3:00pm (CST)

Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.

In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.

About the speakers

This person is speaking at this event.
Krista Neher

CEO, Boot Camp Digital

Krista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and digital marketing educator. Krista has deep roots in marketing with 10+ years experience and working with companies including P&G, GE, Macy's, The United States Senate, Remax and many more. Krista was a social media pioneer, having run one of the first ever corporate Twitter accounts and consulting with fortune 50 companies on how to harness the power of social media for their business.

This person is speaking at this event.
Saul Colt

Head of Magic, FreshBooks

Saul Colt is the Head of Magic at FreshBooks.com. He was recently named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators and has been called one of Canada’s best community builders/experiential marketers, even Chris Brogan once referred to Saul as “exactly who you want representing your company”. In a previous life Saul was the person who launched Zipcar into the Canadian marketplace, and even knows what it is like to work for a large corporation from his time in a leadership role at Rogers Communications. Saul loves all people, especially women and is tired of people asking him to remove his shirt. On top of all that Saul is also a Professional Speaker and Consultant specializing in Social Media, Customer Service, Community Building and Word of Mouth Marketing, collects Air Force One sneakers, watch lots of Movies and likes to think he understand people…and just happens to be the Smartest Man in the World.

Next session in Salon D

3:30pm How to Lose Co-Founders and Alienate Startups by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma

h

Take collaborative notes on this session with hackpad

https://austin.hackpad.com/lTtMsODCPoi

These speakers at previous events

60 attendees

  • Logan Bazar
  • alexandra klasinski
  • Andrew Ward
  • Alex Stern
  • Ricardo Jordão 
  • Blascopia
  • Nick Brewer
  • Scott Nixon
  • Cory Shaw
  • Cristiano Dias
  • David Padilla
  • Rocco Stallvord
  • Andy Beaumont
  • Andre Nader
  • Esteban Cortés
  • Gonny van der Zwaag
  • Gustavo Diamantino
  • Gustavo Caetano
  • Miki Johnson
  • James Ketchell
  • Jim Cook
  • Jeanne Kim
  • Jen Nausin
  • Krista Neher
  • Kristen H. Rachels
  • Nadine Long
  • lsoules
  • Marc Lachs
  • Miss Muriel
  • Maurice Williams
  • Mike Metzler
  • Tim Myers
  • Maria Varmazis
  • Andrea Eberle
  • Nick Tippmann
  • Nicole Hennig
  • Noel Coleman
  • Thomas Parisot
  • Pablo Tirado
  • Paul Scott
  • Penny Evans
  • Patrice Lamiral
  • Play My Survey
  • projectaquarius
  • Rahul Sabnis
  • RoniD
  • ruebenramirez
  • Ryan Lejbak
  • Saul Colt
  • Språktek
  • Christelle Lachapell
  • Stephanie Ta
  • Thomas Evans
  • thong do
  • Carlos Tornell
  • Trish Fontanilla
  • allison green
  • Vincent Battaglia
  • Whitney Hess
  • Yumio Saneyoshi

26 trackers

  • Alan Botvinick
  • adilwali
  • Andrea Genevieve
  • Andy K. Cheng
  • angus wolf
  • Wilson
  • dalprice
  • Dave Merwin
  • Diana Huang
  • Kyle Evans
  • Enoch Elwell
  • Gabrielle
  • Gail Doggett
  • Jeremy Caudle
  • Katie Felten
  • Lobianco
  • Luciana Misura
  • jeffrey martin
  • Preston Haley
  • Rick Farrell
  • Roman Karachinsky
  • Sandra Marshall
  • Simon Willison
  • Oscar Llarena
  • Michael Brett
  • Robert West PhD

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!

When

Time 2:00pm3:00pm CST

Date Fri 9th March 2012

Where

Salon D, Hilton Austin Downtown

Session type

Dual

Session Hash Tag

#StartUp

Short URL

lanyrd.com/sppky

View the schedule

Share

Topics

Books by speaker

  • Social Media Field Guide

See something wrong?

Report an issue with this session