Startup Marketing: Big Results with a Small Budget

A session at SXSW Interactive 2012

Friday 9th March, 2012

2:00pm to 3:00pm (CST)

Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.

In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.

About the speakers

This person is speaking at this event.
Krista Neher

CEO, Boot Camp Digital

Krista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and digital marketing educator. Krista has deep roots in marketing with 10+ years experience and working with companies including P&G, GE, Macy's, The United States Senate, Remax and many more. Krista was a social media pioneer, having run one of the first ever corporate Twitter accounts and consulting with fortune 50 companies on how to harness the power of social media for their business.

This person is speaking at this event.
Saul Colt

Head of Magic, FreshBooks

Saul Colt is the Head of Magic at FreshBooks.com. He was recently named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators and has been called one of Canada’s best community builders/experiential marketers, even Chris Brogan once referred to Saul as “exactly who you want representing your company”. In a previous life Saul was the person who launched Zipcar into the Canadian marketplace, and even knows what it is like to work for a large corporation from his time in a leadership role at Rogers Communications. Saul loves all people, especially women and is tired of people asking him to remove his shirt. On top of all that Saul is also a Professional Speaker and Consultant specializing in Social Media, Customer Service, Community Building and Word of Mouth Marketing, collects Air Force One sneakers, watch lots of Movies and likes to think he understand people…and just happens to be the Smartest Man in the World.

Next session in Salon D

3:30pm How to Lose Co-Founders and Alienate Startups by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma


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Time 2:00pm3:00pm CST

Date Fri 9th March 2012


Salon D, Hilton Austin Downtown

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Books by speaker

  • Social Media Field Guide

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