Raise Your Profile Using SXSW

A session at SXSW Interactive 2012

Friday 9th March, 2012

2:00pm to 3:00pm (CST)

It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?

About the speakers

This person is speaking at this event.
Theda Sandiford

Managing Director, Theda Dotcom LLC

Theda caught the music bug early in life and realized the she wanted to be in the entertainment business. After graduating from Tufts University, Theda became the first black major market programmer at a country station and was nominated for Programmer of the Year Award by the Country Music Association.
Leaving radio to move into print media, Theda worked at Billboard magazine where she wrote the influential “Hot 100 Singles Spotlight” column. Later Theda introduced Def Jam Recordings to the digital revolution, creating groundbreaking work including building the first sites for Jay-Z and Ludacris. As an aficionado of pop culture and technology, Theda has fused her interests to create unique content and go-to-market strategies for her consulting clients, which have included Microsoft, Phat Fashions, Warner Brothers, Community Connect and Capitol Records.
Theda’s passions: Theda, a certified cellar master, avid photographer, mixed media artist and blogger, hosts weekly wine tasting events for the Austin Wine Tasters meetup group and is a member of the Austin Food Bloggers Association.

This person is speaking at this event.
Brian Zisk

Founder/Creator, SF MusicTech Summit

BRIAN ZISK is a parallel entrepreneur specializing in digital media, web broadcasting, and distribution technologies. Brian created and runs both the SF MusicTech Summit, and the Future of Money and Technology Summit. Additionally, Brian is a Co-Founder of the Future of Music Coalition and a Board Member and/or Strategic Advisor for a wide variety of tech companies and non-profits.

This person is speaking at this event.
Hugh Forrest


Forrest serves as the director of the SXSW Interactive Festival. An English Major at Kenyon College in Gambier, Oh, USA, he held several jobs in the newspaper industry before surrendering to the revolution of emerging media.

This person is speaking at this event.
Evan Cohen

GM, Foursquare

Evan is the General Manager of foursquare, where he is responsible for corporate development, business development, marketing, operations and finance. Prior to foursquare, Evan worked at Bebo in London (and then AOL, post-acquisition) as SVP of Strategy and Operations. In this role, he worked to identify, assess and push forward commercial growth opportunities. While in London, Evan also worked as a strategy consultant specializing in the television industry. Evan began his internet career in 1996, when he joined Jupiter Research as an analyst, forecaster, and market research specialist. Evan holds an MBA from INSEAD and a bachelor's degree from Harvard College.

Next session in Room 12AB

3:30pm Political Humor 2.0: Teh Internetz R Leaking by Carol Hartsell, Alf LaMont, Greg Proops, Sara Benincasa and Rory Albanese


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42 attendees

  • Adam Gering
  • Andrea Genevieve
  • Danielle Baukh
  • Theda Sandiford
  • Breda Doherty
  • Brad King
  • Cameron Price
  • ◄--It's me, Martyn G
  • Ed Lea
  • Evan Cohen
  • Walter Schwabe
  • Adam Tyree Finch
  • Gianfranco Chicco
  • Gonny van der Zwaag
  • Greg Wittenbrook
  • guavalicious
  • Mary Zhu
  • Miki Johnson
  • Carlos Orozco
  • Hugh Forrest
  • Jeanne Kim
  • jeremydaly
  • kathybabb
  • Joyce Rimmele
  • Michiel Berger
  • Mindy
  • Maurice Williams
  • Morgan Burton
  • Seth Miller
  • Michael Crider
  • Mike Metzler
  • Andrea Eberle
  • Noah Sacksteder
  • Pablo Tirado
  • Ryan O'Rourke
  • Språktek
  • stephanie silvera
  • Steven Polunsky
  • Tom Limongello
  • Vinod Khurana
  • Yumio Saneyoshi
  • Brian

32 trackers

  • alexandra klasinski
  • Andrew Ward
  • David Benardo
  • Brandon Carmichael
  • Brooke Dowdy
  • Carson McDonald
  • Chris Bernard
  • Chris Tsai
  • Cindi Ramm
  • Brian Duggan
  • Drew McKenzie
  • Alden Hopkins
  • Gabrielle
  • Jim Callender
  • John Knight 
  • John Schultz
  • josh_andrews
  • Kerry Fitzmaurice
  • Kirtan Patel
  • Mandy Shunk
  • Mykel Mitchell
  • Naledi Khabo
  • Paul McAleer
  • Philip Nelson
  • Play My Survey
  • jeffrey martin
  • Rob Tarr
  • Roman Karachinsky
  • Sam Bao
  • Simon Willison
  • Oscar Llarena
  • Tom Insam 🎩

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Time 2:00pm3:00pm CST

Date Fri 9th March 2012


Room 12AB, Austin Convention Center

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