Man vs. Algorithm: Online Video Curation Face-off

A session at SXSW Interactive 2012

  • Neetzan Zimmerman

Friday 9th March, 2012

2:00pm to 3:00pm (CST)

Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all. The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)

About the speakers

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Marc Hustvedt


Marc is currently Head of Strategic Partnerships at Chill, a social platform for watching and sharing online videos. He's also a co-founder of Tubefilter, a leading media company tracking the business of online video. He has guest lectured at the UCLA Anderson School of Business and has been a panelist at numerous conferences, including SXSW, VidCon, CES, Digital Hollywood, New York Television Festival (NYTVF), Streaming Media West, Screen Producers of Australia (SPAA) and NATPE. Previously, he managed a division of The Washington Post Company and founded airClick, an online advertising startup while still in college. Marc is also co-founder of the Streamy Awards, the premier awards show celebrating excellence in online video. Marc is regularly quoted by press including Fast Company, The Associated Press, BusinessWeek, Vanity Fair, The Washington Post, Wired, and the LA Times. He graduated from the University of Michigan (Ann Arbor) with a BA in Economics and Computer Science.

This person is speaking at this event.
Neetzan Zimmerman

Editor, The Daily Wh.at

Next session in Room 18ABCD

3:30pm Speed Tweaks: How Fast Can Audiences Drive Edits? by Mark Hillman, John Havens, Sally Daub, Matt Naylor and Bryan Mochizuki


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22 attendees

  • Alistair P
  • Danielle Baukh
  • Matthias Weber
  • Rocco Stallvord
  • Andy Beaumont 🚩
  • mark bielik
  • Robby Grant
  • Taylor McKnight
  • Gustavo Diamantino
  • Hans Watson
  • iFinditChicago
  • Jim Cook
  • Jen Nausin
  • Jeremy Clough
  • Marc Hustvedt
  • Nicholas Oliver
  • Philip DeFranco
  • ruebenramirez
  • Sarita Bhatt
  • sgavurin
  • Thomas Evans
  • Tyler Murray

22 trackers

  • Andrea Hong
  • Andrew Ward
  • Austin Neudecker
  • Benoit Zante
  • Christian Wigren
  • Paul Duncan
  • Don Turnbull
  • Hello Operator
  • Jamie Unwin
  • jason jercinovic
  • Lobianco
  • Nick Brownlow
  • Mandy Shunk
  • Neha Bhargava
  • Nimit Maru
  • Thomas Owadenko
  • Penny Evans
  • jeffrey martin
  • Remco Bron
  • Roman Karachinsky
  • Oscar Llarena
  • Todd Budnikas

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Time 2:00pm3:00pm CST

Date Fri 9th March 2012


Room 18ABCD, Austin Convention Center

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