Likeable Social Media

A session at SXSW Interactive 2012

Saturday 10th March, 2012

11:30am to 11:50am (CST)

Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

About the speaker

This person is speaking at this event.
Dave Kerpen

CEO, Likeable Media

Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Dave’s book, a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” Dave is proud of his Likeable business accomplishments but prouder of his wife and business partner Carrie and two daughters at home in New York , Charlotte and Kate.

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26 attendees

  • Andrea Genevieve
  • Andrew Needham
  • Blascopia
  • Independent George
  • chloe gottlieb
  • Dave Kerpen
  • David Stallard
  • EJ Lawless
  • Emily Sandison
  • Jenny Davidson
  • Jeremy Clough
  • Kesah
  • Leslie Turley
  • LekanB
  • Kersten Mitton Rivas
  • Sandy Chang
  • Sarita Bhatt
  • Shawn Cheng
  • Chuck Soutth
  • Suchit Dash
  • Stephanie Ta
  • Tom Morton
  • Carlos Tornell
  • Taylor Wiegert
  • Natasha Sayce-Zelem
  • Society

16 trackers

  • Alan Botvinick
  • Adam Fraser
  • Alyssa Henry
  • angus wolf
  • barrett michael
  • David Benardo
  • Bryan Summersett
  • Chad Schlegel
  • Gabrielle
  • Jeff Herron
  • John Knight 
  • Juliana Nascimento
  • kristyengels
  • Lobianco
  • Mercedes Gray
  • Patricia Marinho

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Time 11:30am11:50am CST

Date Sat 10th March 2012


Ballroom G, Austin Convention Center

Session type

Book Reading

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