Newsjacking: How to Inject Your Ideas

A session at SXSW Interactive 2012

Friday 9th March, 2012

2:00pm to 2:20pm (CST)

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

About the speaker

This person is speaking at this event.
David Meerman Scott

Mktg Strategist, Freshspot Marketing

David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" and his most recent book "Newsjacking" is generating tremendous buzz in the PR and marketing community.

Next session in Ballroom G

2:30pm Meaningful Use and Beyond: Health Software etc. by Fred Trotter


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David Meerman Scott at previous events

34 attendees

  • Will Leverett
  • Mike Jacobson
  • Jon Burkhart
  • alexandra klasinski
  • Danielle Baukh
  • Independent George
  • Cameron Price
  • Rocco Stallvord
  • David Meerman Scott
  • Joe
  • erwin blom
  • Esteban Cortés
  • Gonny van der Zwaag
  • Grant K Norwood
  • Gustavo Diamantino
  • Ian Black
  • Heidi Lemmetyinen
  • Jen Nausin
  • jeremydaly
  • Jason Paul
  • Marcelo Tripoli
  • Marc Lachs
  • Maria Varmazis
  • Andrea Eberle
  • nloureiro
  • Rahul Sabnis
  • Remco Bron
  • ruebenramirez
  • Steven Polunsky
  • Thomas Evans
  • Natasha Sayce-Zelem
  • Mary Beth Faccioli
  • Society
  • Will Roissetter

28 trackers

  • Alyssa Henry
  • Andrea Genevieve
  • Andrew Ward
  • barrett michael
  • Chad Schlegel
  • Cindi Ramm
  • Wilson
  • Cristiano Dias
  • Damien Van Achter
  • Diana Huang
  • Stephen R. Fox
  • Geoff Kim
  • Laurian Gridinoc
  • Miki Johnson
  • iFinditChicago
  • Robyn Flach
  • kasantos
  • Kerry Fitzmaurice
  • klintberg
  • Lobianco
  • Mandy Shunk
  • Patricia Marinho
  • jeffrey martin
  • Robin Scharpf
  • Rusty Hodge
  • stanley stevens
  • Vaskin Kissoyan
  • Xavier Damman

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Time 2:00pm2:20pm CST

Date Fri 9th March 2012


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • Real-Time Marketing and PR, Revised
  • The New Rules of Marketing & PR

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