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The iPad Theater: The Convergence of Film and Interactive Media

A session at SXSW Interactive 2012

With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

About the speakers

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Matthew Cohen

Lead Agent, Digital Development Management

Active in both film and video game development, Matthew is one of a handful of specialists with meaningful production experience in each field. He was a creative executive for Temple Hill, the producers of the Twilight series, and proceeded to manage a game studio, executive producing their title for Atari. Matthew brings a practical perspective into the challenges of partnerships in game and linear media, especially during close collaboration and adaptation. Now as Lead Agent for DDM, Matthew enjoys being a strong advocate for independent game developers in any area they need assistance.

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Jeff Blagg

App Developer, BJH Studios

Jeff Blagg is the owner and lead developer for BJH Studios, a Washington, DC based company focused on making media-intensive, niche-market iPhone and iPad apps.

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Rafael Ruiz

Dir/ Writer / App Designer, Bayou Radio Productions

Director / co-writer of Holy Hell, Rafael adapted the project to the Ipad, making it the first movie to premiere in the format. Past credits include concept director for Killspace Entertainment, supervising editor for Fourth Wall Studios and guest director for Project: Rant. Most Rafael directed and co-wrote the pilot of The Quiet Girl's Guide to Violence and currently films the wine web series Artiste Impressions.

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Lowell Bartholomee

Producer/Writer/Dir, Bayou Radio Productions

Filmmaker, video designer, writer, director, and occasional actor. Lowell Bartholomee has worked in the fields of theater, film, and audio production in Austin over the last decade and a half. He's a company member of the internationally renowned Rude Mechs and a co-artistic director of the locally renowned dirigo group. HOLY HELL marked the release of the first feature film produced by his company Bayou Radio Productions.

Next session in Room 12AB

5pm Beyond Dance Dance Revolution by David Glowacki, Joseph Hyde, Laura Kriefman, Matthew Bickerton and Victoria Tillotson

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5 attendees

  • Gustavo Diamantino
  • hugh garry
  • Lowell Bartholomee
  • Rui Piranda
  • Todd Nolley

3 trackers

  • Christopher Allen
  • Rhodri ap Dyfrig
  • Susan Weinschenk PhD

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When

Time 3:30pm4:30pm CST

Date Tue 13th March 2012

Where

Room 12AB, Austin Convention Center

Session type

Panel

Session Hash Tag

#ipadtheater

Short URL

lanyrd.com/spzmx

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