Crowdsourcing: Next Gen Consumers in the Driver's Seat

A session at SXSW Interactive 2012

At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

About the speakers

This person is speaking at this event.

Nick Pudar

VP of Planning & Business Dev, Chevrolet

Nick Pudar, Vice President of OnStar Strategy and Business Development, manages OnStar’s planning, strategy, business development, and service evolution. He has responsibility for future services development and for management of the overall service and new business portfolio. Nick is an avid magician and routinely applies those principles in his approach to designing new products and services and managing innovation. He is also deeply engaged in photography. Pudar received his Bachelor of Science degree in Mechanical Engineering from Kettering University, and his Masters of Science in Management degree from MIT’s Sloan School of Management.