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Formula 1: Driving Global Technology & Innovation

A session at SXSW Interactive 2012

Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

About the speaker

This person is speaking at this event.
Geoff Moore

Chief Marketing & Revenue Officer, Circuit Of The Americas

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16 attendees

  • Allyson Witherspoon
  • Andy K. Cheng
  • Danielle Baukh
  • Ben Barnett
  • Blascopia
  • Cody Stoltman
  • EJ Lawless
  • HireStarter
  • Elliot Loh
  • Ruth John
  • Ryan Dickerson
  • Noelle Weaver
  • Natasha Sayce-Zelem
  • allison green
  • Vincent Battaglia
  • Vinod Khurana

13 trackers

  • Carson McDonald
  • Chip Brantley
  • Christian Madden
  • Corey Messom
  • Cristiano Dias
  • ☞ Desigan Chinniah ☜
  • Stephen R. Fox
  • Robby Grant
  • Jake Archibald
  • Jenn Gustetic
  • Kerry Fitzmaurice
  • Ryan Berg
  • Shannon Darrough

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When

Time 2:00pm3:00pm CST

Date Fri 9th March 2012

Where

Salon FG, Hilton Austin Downtown

Session type

Solo

Session Hash Tag

#Formula1

Short URL

lanyrd.com/sqbmm

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Topics

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