Companion Gaming: Strategies for Cross-Platform Releases

A session at SXSW Interactive 2012

Sunday 11th March, 2012

9:30am to 10:30am (CST)

The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.

About the speaker

This person is speaking at this event.
Nick Fortugno

Co-Founder / CCO, Playmatics

Next session in Texas Ballroom 1-3

11am Internet Bubble the Sequel: 1999 All Over Again? by Alexia Tsotsis, Peter Pham, Ethan Kurzweil and Sharam Fouladgar-Mercer


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1 attendee

  • Nick Fortugno

4 trackers

  • Alan Botvinick
  • Carson McDonald
  • Sandra Marshall
  • Vero Pepperrell

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Time 9:30am10:30am CST

Date Sun 11th March 2012


Texas Ballroom 1-3, Hyatt Regency Austin

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