Responsive Content: Build a Website that Kicks App

A session at SXSW Interactive 2012

Saturday 10th March, 2012

5:15pm to 5:30pm (CST)

Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.

About the speaker

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Hans Sprecher

Web Developer

Next session in Texas Ballroom 4-7

5:30pm Your Blog Is Not Your Business by Adam Baker


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16 attendees

  • Andy Pressman
  • ashmeister13
  • Lucas Smolic
  • Hans Sprecher
  • Bjossi
  • Nick Brewer
  • Dave Ambrose
  • Jeremy Abbott
  • James Speer
  • Katherine White
  • Melvyn Hills
  • Philip Chiang
  • Renda Morton
  • Todd Nolley
  • Vincent Battaglia
  • 靜 (’’) (’’)

14 trackers

  • Alan Botvinick
  • Andrew Gold
  • Keith Chu
  • Christian Madden
  • Sylvain Carle
  • Joel Parr
  • Marty DeAngelo
  • Mike Amburn
  • Niran Babalola
  • Sam Bao
  • Sandra Marshall
  • Shay Howe
  • Susan Weinschenk PhD
  • Todd Budnikas

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Time 5:15pm5:30pm CST

Date Sat 10th March 2012


Texas Ballroom 4-7, Hyatt Regency Austin

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