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Raise the (Sweep)stakes: Story of Social Actions

A session at SXSW Interactive 2012

Monday 12th March, 2012

5:00pm to 5:15pm (CST)

Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate remarkable action around real-world memes. As disruptive forms of marketing begin to fall away more and more brands turn to marketing as interactive content. Find out how the next wave of advertising isn't really advertising at all.

About the speaker

This person is speaking at this event.
Boris Revsin

CEO, CampusLIVE

Next session in Room 10AB

5:15pm Bringing Back the Scientific Method

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2 attendees

  • Boris Revsin
  • Gus Tello

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When

Time 5:00pm5:15pm CST

Date Mon 12th March 2012

Where

Room 10AB, Austin Convention Center

Session type

Future15

Short URL

lanyrd.com/sqhrz

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