Beyond the Blog: Business of Travel
Blogs are ubiquitous. Successful blogs are not. Successful blogs — ones that people read, share and trust with their email addresses, ones that attract sponsors and advertisers — are dependent on the blogger’s personal brand. Learn what a personal brand is, how to identify the features / benefits of your personal brand and how to promote it to readers and prospective industry partners. Learn how to use your personal brand to build loyalty to your blog, a community that supports it and industry partners that want to work with you.
1. How to build the brand called you.
2. How to market your brand.
3. How to benefit from your brand.
Travel. Travel. Travel. Speaker, writer, publisher of Solo Traveler and co-founder of Global Bloggers Network. bio from Twitter
Travel journalist/blogger/columnist for Chris Around The World, Frommers.com & USA TODAY Travel Alliance. Winner, 2010 Lowell Thomas travel writing award. bio from Twitter
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