Tuesday 2nd October, 2012
2:30pm to 5:00pm
Mobile devices have changed the way many people live and work. For instance, with the introduction of powerful and inexpensive handheld devices and web-enabled smartphones and tablets, mobile has made access to the web more affordable to those for whom cost was previously a barrier to entry. In the UK, for example, 25% of web users rely on their mobile device as their only or primary connection to the web. They use their devices for a wide variety of purposes. One of the most popular is reading eBooks.
eBooks are selling at record-breaking pace in Australia, India, the US and UK. More than 20% of all books sold in the US last year were eBooks, while 31% of all books sold in the young adult, children’s and adult book sales categories were eBooks. These changes in traditional publishing are influencing the way our customers want to consume content on mobile devices. But, few technical communication professionals understand the implications of such changes on the way we create, manage and deliver information to those who need it, on the devices of their choosing.
Attend this workshop to gain a better understanding of the standards, devices and technologies that impact the way we make, package, and distribute eBook content for use by consumers on smart phones, eReaders, tablet computers and other mobile devices.
Content strategist by day; EContent Magazine columnist by night. Covering dynamic publishing, global, mobile, social media, content marketing, eBooks and apps.
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