The Future of TechComm is Socially Enabled and Embedded

A session at Technical Communication UK 2012

  • Julian Murfitt

Wednesday 3rd October, 2012

2:30pm to 3:10pm (GMT)

Levering content generated by internal SMEs and users (while maintaining quality), and having help content treated more as ‘part of the product’ instead of an afterthought, have long been goals of the technical communicator. ‘Embedded’ content is supporting technical content that is displayed to users directly inside the products their using – set inside a software UI or displayed through a display panel on a hardware device like a printer LCD or in-car data display. ‘Socially enabled’ content is enhanced by, but not necessarily created by, the user community. Both are modern ways for organisations to respond to pressures for more tailored, more effective help. Both delivers benefits to the supplier and user, and when they’re combined have enormous potential, but there are many challenges to overcome before either one can be realised. However, organisations will still need to deliver to traditional electronic and print formats at the same time. This session will look at: ·The benefits of embedding and socially enabling help for users and authors ·Challenges in preparing your content for single-sourcing for embedded and traditional output ·How standards like DITA support and enable this type of delivery.

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Julian Murfitt

MD and co-founder, Mekon

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Time 2:30pm3:10pm GMT

Date Wed 3rd October 2012

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