Wednesday 3rd October, 2012
3:30pm to 4:10pm
Mission critical content is becoming more accessible and portable than ever due to the exploding sales of computer tablets and smart phones. All of these devices have reshaped customer expectations on how quickly updated technical content should become available. We also need to learn how to “reshape” content we create to be optimized for “the small screen.”
Although recent authoring tools have made ePubs creation less painful, most authors still continue to create content as if it were destined for paper, PDF or decent sized web pages. Just as content should be optimized for localization, it should also be optimized for the confines of the device it will be displayed on. Content creators need tools and a different viewpoint that will allow them to correctly shape content hand-held screens. Users of hand-held devices are often consuming content “on their feet,” with a much shorter attention span. Writing styles needs to change radically: thumb and finger gesture navigation used on smaller screens is also increasing reader irritation. Have you tried thumbing through a 12-item list on an iPhone?
Single-source publishing now often requires new strategies for a “short” and “long” version of content appropriate for different screen sizes. Maxwell will cover effective ways to use authoring tools to reuse as much content as possible for delivery to various platforms and how to break old writing habits designed for “page based” text delivery.
Adobe Product Evangelist by Day, It's a Northwest thing guy by night. Devoted Fresno State Alumnae. All views are my own. bio from Twitter
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