Technology for Marketing and Advertising 2012
the UK's largest marketing and advertising event
28 – 29 February 2012
17 speakers
-
Aaron Kahlow @AaronKahlowCEO, Online Marketing Institute
-
Charlie Hunter-Schyff @HunterSchyffHead of Planning, O2 Media
-
Dave Coplin @dcoplinDirector of Search, Microsoft UK
-
David Keene @dkeeneSalesforce.com Group
-
Dr Dave Chaffey @DaveChaffeyCEO & Co-Founder, SmartInsights.com
-
Jon Myers @JonDMyersDirector, Account Management Yahoo! UK and Ireland
-
Kevin Edwards Strategy Director, Affiliate Window and Buy.at
-
Lee Bryant @leebryantDachis Group Europe
-
Mark Walton-Hayfield @MarkW_HSocial Business Strategist, CSC
-
Mark Zablan @mrzablanManaging Director, Marketing Services Group UK, Experian
-
Matthew Wood @matthewwoodHead of Performance Marketing, Vouchercloud
-
Neil Davey @neilcdaveyEditor, MyCustomer.com
-
Richard Robinson @RobinsonRGIndustry Head, Google
-
Rob Bassett Head of Strategic Accounts, eBay Advertising
-
Simon Wilkinson Head of Global Consumer Marketing, Dr Martens
-
Stuart McRae @smcraeIBM
-
Todd Wilms @toddmwilmsSr. Director of Social Media Audience Marketing, SAP
10 sessions
Day 1 Tuesday 28th February 2012
-
10:00am Developing a B2B marketing vision in the fast-moving digital world
presented by Richard Robinson
-
11:30am What does social business mean for marketing?
presented by Neil Davey, David Keene, Lee Bryant, Stuart McRae and Mark Walton-Hayfield
-
12:30pm Innovations in mobile advertising: how brands can use marketing insight to drive personalised targeting
presented by Charlie Hunter-Schyff
-
2:00pm 7 Steps for creating an integrated social media strategy
presented by Dr Dave Chaffey
-
4:10pm It's getting personal. The role technology will play in the future of media consumption
presented by Dave Coplin
Day 2 Wednesday 29th February 2012
-
10:00am The future of online retail media and the opportunities for advertisers, marketers and etailers
presented by Rob Bassett
-
11:30am Make It Sticky – using data and insight to drive ROI in a multichannel arena
presented by Mark Zablan and Simon Wilkinson
-
12:30pm Tomorrow’s digital today: current trends and Yahoo!’s predictions for the future
presented by Jon Myers
-
2:00pm Performance Marketing & Mobile - it WILL be all about Mobile Commerce
presented by Kevin Edwards and Matthew Wood
-
4:10pm From a Poke to a Purchase: How Social Media has evolved into Social Commerce
presented by Todd Wilms and Aaron Kahlow
in more detail
23 known attendees
4 people tracking this event
23 people attended
4 people tracking
